Bourbon: The Rise, Fall & Rebirth – A Dramatic Reading by Fred Minnick [Video]
What would you rather do, watch Nick Offerman sit in front of a fireplace slowly drinking a glass of Scotch or watch Fred Minnick read a chapter from his latest Bourbon book? My money (although both are free here) is on Fred. Come on be an American, support Bourbon – America’s Native Spirit and spend some time with Fred.
The Bourbon Trilogy
If you like bourbon and equally enjoy learning about its often mythical past as much as its bright future then you probably already know Fred Minnick. In his third and latest book, Bourbon: The Rise, Fall and Rebirth of an American Whiskey Minnick takes us on a 12 chapter journey from identifying the “Father of Bourbon” to “Bourbon’s Return and Potential Fall.” The book tells tales of once mighty distilleries that have since fallen by the wayside, to the ongoing love hate relationship with the government (the government always loves the tax revenue but otherwise barely acknowledges its positive impact), to family dynasties old and new, to current events like the 2014 Bourbon Summit that made its way to page one news but never actually happened.
A Dramatic Reading of Chapter 11 – To Beat Jack Daniel’s
When you live 60 minutes from 95% of the world’s supply of bourbon, there’s always something bourbon going on. Such was the case recently when I received an invitation to attend a book signing by Fred Minnick. Of course, I took him up on the invite and captured this dramatic reading of Chapter 11, “To Beat Jack Daniel’s.”
“In fact, when the Nelson County Tourist Commission launched the Kentucky Bourbon Festival in 1991, it expressed a desire to make this an international festival. The festival included participation from most of the distilleries, but struggled to draw initial crowds. By 1998, though, the Kentucky Bourbon Festival’s gala attracted 1,200 consumers from all over the world. That was enough for the L.A. Times to declare bourbon was the “drink of the decade.”
~ Page 202 (Today, the festival attracts more than 50,000 visitors.)
Without further ado, go pull out your favorite bourbon, pour a glass, kick back and spend a few minutes hearing from the book’s author himself, Fred Minnick.
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Here’s a sample page from the book with one of Maker’s Mark more creative ads. It’s a fake headline news story that reads, “Jack Daniel Drinks Maker’s Mark.”
Here’s Fred Minnick’s Complete Bourbon Trilogy
Bourbon: The Rise, Fall and Rebirth of an American Whiskey
Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker
Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey
And if you still have something left in your glass and want to spend time with Nick Offerman and ring in the New Year, here you go. Cheers!