The Jim Beam 1st Generation Apple Watch. Does it Keep Time? Nope.

 In Blog

When I first heard about the Jim Beam Apple Watch I thought, hmm, Apple and Jim Beam, that’s a strange combination. If you look real close, there’s a ® after the Jim Beam brand but there’s no ® after the Apple brand. That’s because you can’t trademark the apple, you know, that juicy, sometimes sweet, sometimes tart, red or green round thing that grows on a tree. That’s right; in this case the apple doesn’t fall too far from the bottle since this is all about Jim Beam Apple flavored whiskey. Do you think the lawyers spent some time discussing this promotion? Yeah, I’ll bet they did.

On the day that the Apple iPhone 7 was announced, Jim Beam’s 7th generation Master Distiller Fred Noe announced Beam’s own new product, the 1st generation Jim Beam Apple Watch.

Jim Beam Apple watch ready for pour

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In the video announcement below, Fred Noe says, “We are proud to make history with the introduction of our latest innovation, the Jim Beam Apple Watch – A truly revolutionary new time piece…For the first time you will no longer have to worry about finding a glass to measure the perfect refreshingly crisp shot or to mix a proper cocktail because you will already be wearing it. Each Jim Beam Apple Watch comes standard with a stylish tweed strap and it’s adjustable to 12 distinct sizes. And, it’s available exclusively in green because, some apples are green. The Jim Beam Apple Watch also includes a dial, it’s also green but it serves no purpose.

Top 10 Qs & As About the New Jim Beam Apple Watch

10. Is it wireless? Yup
9. Is it waterproof? Yup
8. Is there an audio jack? Nope
7. Does it connect to your smartphone? Nope
6. Does it have an elegant design? Yup, if you like green tweed.
5. Is it made from used Bourbon Barrels? Nope
4. What’s the storage capacity? 1.5 ozs.
3. Does it keep time? Nope.
2. Do I hope I get one next week at the Kentucky Bourbon Festival? Yup.
1. Is Jim Beam rolling over in his grave? Definitely!

The Jim Beam Apple Watch, a product over 200 plus years in the making, is a multi-functional device that will pour a perfect, refreshingly crisp shot. And, while it doesn’t tell time, it does save time, eliminating the need for a last-minute shot glass search.

“Critics may ask, ‘What good is a watch that can’t tell time?'” said Fred Noe, “We actually think we’ve created a watch that helps you make time. Who doesn’t want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?”

Hard core bourbon fans may scoff at the thought of an Apple flavored bourbon but when it comes to the bottom line, Jim Beam is laughing all the way to the bank. Released in 2015, Jim Beam Apple has quickly become one of the most successful line extensions in the seven generation history of Jim Beam.

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Listen to Fred Noe’s Introduction of the  Jim Beam Apple Watch in His Own Words

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