Tales from the Trail. Pass it on!
DistilleryTrail.com is the online magazine dedicated to the distillery and craft spirits business. Like the makers we cover, we believe in creating insightful stories that inform, enlighten and inspire our audience to create and grow successful businesses.
Product Research Starts Online
- Buyers are online more than ever before
- 81% research online before making purchase decisions
- 71% start on a generic query (i.e. stills, bottles, filters) so they’re looking for product first, not for you
- There’s a gap between buyers’ digital behaviors and suppliers’ digital presence
- Suppliers need to optimize their digital presence online