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Current Month
june
Stave & Thief Society: Executive Bourbon Steward Training & Certification
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Event Details
Executive Bourbon Steward (EBS) is the advanced level in the Bourbon Certification Program. This level of certification provides classroom training, hands-on bourbon distilling, and advanced sensory training
Event Details
Executive Bourbon Steward (EBS) is the advanced level in the Bourbon Certification Program. This level of certification provides classroom training, hands-on bourbon distilling, and advanced sensory training for owners, managers, program directors, and team leaders. It is required that a minimum of one manager of a Stave & Thief Society member establishment be EBS certified. Individuals may also be certified. The member establishment’s EBS is encouraged to facilitate the training of his/her staff, using the handbooks provided. This training will prepare staff members to take and pass the Certified Bourbon Steward online exam.
- February 9, 2018 | Register Now
- March 16, 2018 | Register Now
- April 16, 2018 | Register Now
- May 21, 2018 | Register Now
- June 25, 2018 | Register Now
Structure
- Day-long workshop
- Classroom instruction and demonstrations
- Hands-on production in distillery
- Advanced sensory training
Course Objectives
To provide a standardized bourbon education, along with the tools and techniques to further participants’ study and understanding of bourbon; to strengthen participants’ skills in guiding their staff in various aspects of Bourbon Stewardship and customer relations; to provide training and materials which will allow participants to develop and expand in-house bourbon programs, and build bourbon lists to grow sales.
Learning Outcomes
- Students will be able to list the standards of identity for whiskey and for bourbon and be able to identify the differences between the two distillates.
- Students will be able to explain the basic science of the distillation process.
- Students will be able to define and explain the different bourbon classifications and Bottled in Bond, and be able to identify bourbons belonging to each class.
- Students will be able to identify Kentucky’s heritage brands and which distilleries produce them.
- Students will be able to identify basic differences in proof, age and mashbill in a blind sensory evaluation.
- Students will be able to build a flight of 3 bourbons, demonstrate the relationship among the products, and describe their characteristics and nuances.
- Students will understand the distillation and aging aspects of bourbon.
- Students will be able to use their hands-on knowledge of bourbon production to train and answer advanced questions from consumers.
- Students will be able to perform advanced sensory of bourbon and be able to walk their staff and consumers through how to conduct bourbon tastings.
- Students will be able to facilitate Certified Bourbon Stewards’ training.
Course Description
- Bourbon 101 covers the basic history of whiskey in the United States, leading to the evolution of bourbon. From there the course will detail the technical aspects of whiskey classifications, the science of distilling and aging, and types and brands of bourbon.
- Distilling & Aging 101 is a hands-on walk-through of the bourbon-making process where each class will actually distill bourbon. This section not only goes over the process for the managers but how to explain the different steps to consumers and how each step affects the overall product.
- Advanced Bourbon Sensory Training breaks down and examines the array of aroma and flavor components of bourbon and how specific decisions during the production process determine those attributes.
- Flight Building dives into how to conduct a sensory evaluation of bourbon and how to walk staff and consumer alike through the process. Assessing the customer efficiently “on the run” and making recommendations according to cues are also covered here.
- Kentucky Bourbon Trail Proficiency covers the distilleries and brands on the Kentucky Bourbon Trail (KBT) experience. Students will build familiarity with the products and locations of attractions in order to advise guests and answer questions.
Tuition: $500.00 USD for Individual Members • $1,000.00 USD for Establishment Members
Tuition Includes
- All class-related materials
- Breakfast, lunch and refreshments
- Lifetime membership in Stave & Thief Society
- Exclusive sensory aroma kit
Contact
Christin Head | 502.301.8139 | Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
Time
(Monday) 8:30 am - 5:30 pm EST
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
july
Moonshine University: Botanicals Workshop
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Speakers for this event
-
Clay Smith
Clay Smith
Head Distiller and Distillery Manager at Corsair Artisan Distillery
Clay has been in many facets of the liquor industry since 2003 and with Corsair Distillery since early 2009. In addition to the daily “Cat-Herding” of the distillery’s experimental spirit development, core product manufacturing, barrel blending, bottling, packaging, shipping, copious paperwork and various site expansions in the past 5 years, Clay also teaches Fine Art at Western Kentucky University. His love and experience with most things Craft, whether artistic or alcoholic in nature, found a unique home with Corsair’s philosophy.
Head Distiller and Distillery Manager at...
Event Details
Botanical spirits are experiencing a booming renaissance. Using a broad palette of botanicals and styles, craft distillers are creating unique expressions that not only stand
Event Details
Botanical spirits are experiencing a booming renaissance. Using a broad palette of botanicals and styles, craft distillers are creating unique expressions that not only stand out on the shelf, but don’t have to spend years in a barrel to do so.
Join us for this three-day intermediate workshop focusing on botanically-based spirits. Explore the history, production methods, and distillation processes of gins, absinthes, and amaros while you learn about mash bills, maceration, and filtration.
INSTRUCTORS: Clay Smith, Head Distiller and Distillery Manager at Corsair Artisan Distillery and Moonshine University instructors.
EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.
July 9 to 11, 2018 | Register Now
DAY ONE
Botanical Basics
- Styles
- TTB Designations
- Production Methods
Botanical Evaluations
- Individual Botanicals
- Relational Segmentation
- Individual Botanical Distillates
Absinthe Practicum
- Absinthe Styles
- Material Handling
- Production Methods
- Botanical Mashbill Calculation
- Botanical Maceration
Amaro Practicum
- Amaro Styles
- Material Handling
- Production Methods
- Botanical Mashbill Calculations
- Botanical Maceration
DAY TWO
Botanical History
- Predecessor Spirits
- Social History
- Legal Troubles
- Evolution of Styles
- New Directions
Gin Practicum
- Gin Styles
- Material Handling
- Production Methods
- Botanical Mashbill Calculations
- Benchtop Distillations
- Distillate Evaluations
DAY THREE
Gin Production Scale Up
- Scale Up Calculations
- Botanical Preparations
- Charging Still
- Distillation
- Distillate Evaluation
Absinthe Finishing
- Benchtop Distillation
- Distillate Evaluation
- Filtration
- Finish Evaluation
Amaro Finishing
- Benchtop Distillation
- Distillate Evaluation
- Filtration
- Finish Evaluation
Questions and Answers
Tuitions: $3,495.00 USD
Tuition Includes:
- All class-related materials
- Breakfast, lunch and refreshments daily
- Networking reception Monday evening
- Transportation between the Brown Hotel and Moonshine University
Still Have Questions? Ready to Get Started?
Contact: Christin Head | 502.301.8139
Email: Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
Time
9 (Monday) 9:00 am - 11 (Wednesday) 5:00 pm EST
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Moonshine University: Tequila, Mezcal & Agave Spirits Workshop
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Speakers for this event
-
Kobe Desmet
Kobe Desmet
Author - Tequila & Mezcal: The Complete Guide
Kobe Desmet is a Belgian that made agave his life and passion. He became a spirits importer and ambassador after 10 years of working behind the bar. As he learned more about every category of spirits, he became intrigued with agave and agave spirits in general. Kobe learned as much as possible about the plant, the history, the production process, and all the beverages made from agave. This resulted in receiving a Tequila Maestro Diploma from the CRT (Consejo Regulador del Tequila), writing a book (Tequila & Mezcal: The Complete Guide), and ultimately moving to Mexico to be fully submerged into the world of Agave. Now living in Guadalajara, Kobe is frequently traveling across Mexico to learn even more about this mystical plant, the value it has for the population, and the final products you can obtain with it.
Author - Tequila & Mezcal: The Complete ...
Event Details
Tequila. Mezcal. Agave Spirits. What is the difference? Join us to find as we explore one of the most regulated distillates in the world. EARLY BIRD SPECIAL -
Event Details
Tequila. Mezcal. Agave Spirits.
What is the difference? Join us to find as we explore one of the most regulated distillates in the world.
EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.
Stucture
Day 1
What is Agave?
- History
- A discourse about the plant and its meaning throughout history.
The different species of Agave according to region
- Agave Tequilana
- Agave Angustifolia
- Agave Americana
- Agave Karwinskii
- Agave Durangensis
- Agave Inaequidens
- Agave Maximilliana
- Agave Potatorum
- Agave Salmiana
Agave beverages
- Tequila
- Mezcal
- Raicilla
- Bacanora
- Pulque
- Aguamiel
- Henequen
- (Sotol)
Day 2
- Production
- Growing
- Harvest
- Roasting/Cooking
- Oven
- Pit
- Diffuser
- Fermenting
- Distilling
- Aging
- Hands-on distilling of agave syrup spirit
- Source material tasting
- Pump to still
- Heads, hearts, & tails
- Sensory training
- Recap on different agave-based beverages, production styles, and differences
Tuition: $1,995.00 USD
Tuition Includes:
- All class-related materials
- Breakfast, lunch and refreshments daily
- Networking reception, evening following first day of class
- Transportation between the Brown Hotel and Moonshine University
Still Have Questions? Ready to Get Started?
Contact Christin Head at 502.301.8139 or email Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
Time
12 (Thursday) 9:00 am - 13 (Friday) 5:00 pm
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Moonshine University: 6 Day Distiller Course
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Event Details
The Moonshine University 6 Day Distiller Course provides a complete overview of the craft of distilling and the beverage alcohol industry through comprehensive technical training and business management education. Over
Event Details
The Moonshine University 6 Day Distiller Course provides a complete overview of the craft of distilling and the beverage alcohol industry through comprehensive technical training and business management education. Over 40 industry experts are brought together to provide an intensive, practical, hands-on learning experience that combines technical training and business management education for start-ups, industry professionals, and those looking for careers in the distilling industry.
EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.
This course is designed and taught by distillery operators, industry insiders, and world-renowned master distillers, it exposes attendees to the realities of the day-to-day operations from laying the first brick to getting finished product on the shelves. The technical aspects of distillate production are only the beginning. Challenges and opportunities from equipment selection to distribution channels to financial considerations are also explored.
Who should attend Moonshine University?
- Entrepreneurs interested in opening their own distillery or launching their own brand.
- Industry professionals who are looking to gain a better overall understanding of the craft, science and trade of beverage alcohol.
- Those looking for careers in the distilling industry.
- Distillery owners/operators who want to specialize or improve in a certain area of their business.
6 Day Distiller Course
Complete Course Syllabus | Check Here All Dates
- January 15, 2018 | Register Now
- April 23, 2018 | Register Now
- July 22, 2018 | Register Now
- October 21, 2018 | Register Now
Sunday – So You Want to Build a Distillery
This half-day class, starting at 1pm, offers aspiring distillers the opportunity to learn from an experienced distillery construction team.
- Key Steps and Timeline
- Financial Considerations
- Construction / Renovation
- Incetives and Government Support
Monday – The Fundamentals
- Distilling 101
- Breakout Session: Distilling
- Distilling 102
- Breakout Session: Laboratory
- Nuts and Bolts Networking Reception
Tuesday – Rum Production
- TTB Licensing and Compliance
- Rum
- Rum Mash Bill Calculation
- SOP/COLA – Formulation and label approval process.
Wednesday – Whiskey Production
- Production Process
- Distillery
- Lunch with a Legend – Entertaining as well as insightful, our legends never disappoint. Past speakers include Jimmy Russell, Master Distiller at Wild Turkey, Bill Samuels, Jr., and Greg Davis from Maker’s Mark.
- Oak 101
- Aging and Mingling
- Proofing and Finishing
- On and Off Premises Marketing
- Networking Reception and Dinner – Cocktails and dinner will provide another excellent opportunity for attendees, presenters and honored guests to enjoy informal conversation and build valuable relationships.
Thursday – Vodka and Gin Production
- Artisan Distiller Panel
- Vodka
- Gin
- Vodka and Gin Sensory Evaluation
- Distribution
- Vendome Copper and Brass Works Tour – A field trip to tour the largest distilling equipment manufacturer in the United States.
Friday – Branding, Sales and Marketing
- Case Study: Route to Market
- Packaging and Closures
- Closing Remarks and Diplomas
Tuition: $6,250
Tuition Includes
- All class-related materials
- Breakfast, lunch and refreshments daily
- Networking dinner/reception Monday and Wednesday evening
- Exclusive private tour of 1 -2 local distillery-related facilities
- Transportation between the Brown Hotel and Moonshine University
Complete Course Syllabus | Check Here for All Dates
Still Have Questions? Ready to Get Started?
Contact Christin Head at 502.301.8139 or email Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
INSTRUCTORS: Randy Allender, Luis Ayala, Matt Baugher, Steve Beam, Kristin Carlton, Larry Coomes, Greg Davis, Glenn Glaser, Lang Guenther, Dr. Pat Heist, Joe Heron, Paul Johnson, Pete Kamer, Jeff LaHue, Stacy Lauter, Robert Lehrman, Stephen Lukinovich, Dan Matauch, Jim McCoy, Paul McLaughlin, Chris Morris, Cash Moter, Andrew Mueller, Sid Mundkur, Tom Niekamp, Sherman Owen, Joy Perrine, Scott Reid, Rusty Riley, Don Rodgers, Jimmy Russell, Bill Samuels, Jr., Scott Schiller, Mike Sherman, Rob Sherman, Clay Smith, Peggy Noe Stevens, Kris Tatum, Carson Taylor, Paul Tomaszewski, Mary Beth Williams, Chris Zaborowski, Sara Zborovski, as well as Moonshine University and Flavorman instructors.
Future Event Times in this Repeating Event Series
october 21, 2018 8:00 am
Time
july 22 (Sunday) - 27 (Friday)
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
august
Moonshine University: Full Proof Craft Spirits Distillery Startup Business Planning
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Speakers for this event
-
Leo Sharkey
Leo Sharkey
Partner, Echo Chamber Consulting
Leo is a consultant and owner of Shark Analytics and Echo Chamber Consulting who specializes in helping small and startup businesses. His passion for business plans was developed coaching 9 years of teams for a University of Minnesota business plan competition. He has also taught social entrepreneurship workshops in Thailand, Uganda and Rwanda. Leo is a serial entrepreneur and is currently writing a business plan for a Massachusetts Farmer Distiller’s license.
Partner, Echo Chamber Consulting
-
Roger Woods
Roger Woods
Partner, Echo Chamber Consulting
Roger is a Senior Lecturer in Operations Management at Michigan Technological University and the Founder and Principle of Homer Productivity, a consulting business that specializes in working with small business startups. He has been helping people develop business plans for over 15 years and has a true passion for market research.
Partner, Echo Chamber Consulting
Event Details
This new class is a much deeper dive into that critical subject: planning YOUR business. Leo Sharkey and Roger Wood of Echo Chamber Consulting work with
Event Details
This new class is a much deeper dive into that critical subject: planning YOUR business. Leo Sharkey and Roger Wood of Echo Chamber Consulting work with both brewers and distillers, helping to plan business launch and growth, and now, they are going to help YOU. Experts in entrepreneurship, best business practices, and anticipating regulatory hurdles, these gentlemen are going to help you put it all on paper, before costly mistakes are made – keeping $$ in your pocket! (For a little while longer, anyway.)
EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.
Stucture
Day 1
- Intro & ice breakers
- History of craft brewing & spirits
- Being an entrepreneur
- Competencies inventory
- How to write a business plan
- Market feasibility
- Segmentation
- Competitors (direct & indirect)
- Trends
- Market feasibility (cont)
- Strategy
- Elevator pitch
- Value proposition
Day 2
- Products & Services
- Operations, Logistics & Capacity
- Legal, licensing & taxes
- Pricing strategy
- Marketing strategy
- Financing
Day 3
- Risks
- Accounting
- Financial projections
- Timing & planning
Tuition: $1,995.00 USD
Tuition Includes:
- All class-related materials
- Breakfast, lunch and refreshments daily
- Networking reception, evening following first day of class
- Transportation between the Brown Hotel and Moonshine University
Still Have Questions? Ready to Get Started?
Contact Christin Head at 502.301.8139 or email Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
Time
6 (Monday) 9:00 am - 7 (Tuesday) 5:00 pm
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Moonshine University: Route to Market Workshop
-
Moonshine University, Louisville, KY
- Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
Speakers for this event
-
Dave Scott
Dave Scott
Owner, Boxing Clever
Boxing Clever is a full-service creative agency based in St. Louis, MO. We gathered some of the best talent from our region and built a company upon the success and learnings of the agencies, printing companies and technology we had experienced. Our focus on building better strategies for our clients allowed us to capitalize on our reputation and grow our portfolio, and company over 500% - even through a struggling economy. The success of our hard work led to the agency’s rebranding as Boxing Clever in 2008 and we added Interactive to the agency's portfolio of offerings. Our point of difference is in our ability to create a relationship beyond that of vendor/client, aligning ourselves as a partner, a brand steward. With that business intelligence, we immerse ourselves in our client’s needs. We look for traditional and non-traditional channels to develop the most innovative and efficient ideas and executions and create knowledgeable solutions that are on target to generate mutual success. We build our solutions around our client’s needs – custom-built to their requirements, not ours.
Owner, Boxing Clever
-
Nicolas Palazzi
Nicolas Palazzi
Owner
Nicolas is a Bordeaux-bred, Brooklyn-based importer and distributor specializing in artisan Brandies, and other forgotten spirits. His company, PM Spirits, imports artisanal distillates from France, Italy and Spain— all of which are made by real people who respect local traditions and work methodically (OK, obsessively), while rejecting any notions of additives or corner cutting. Nicolas is also the exclusive distributor of a larger, but very focused, portfolio of spirits in the New York market.
Owner
-
Robin Robinson
Robin Robinson
Founder/Principal at Robin Robinson, LLC
Robin Robinson is a private consultant to the American craft spirits industry, where he helps small brands identify their unique narratives to penetrate and activate the marketplace; creates custom whiskey education for sales organizations; and puts on quite a whisky show. Prior to that, Robin was instrumental in helping to build the Compass Box Whisky Co. in the United States as its U.S. Brand Ambassador and Brand Manager, where he was responsible for sales, retail and consumer education, and developing multi-tiered relationships through field marketing events, including tastings, pairing dinners, seminars, festivals, and social networks.
Founder/Principal at Robin Robinson, LLC
Event Details
Getting to the marketplace has always been a challenge for the small entrepreneur in any industry. Stiff competition, dynamic pricing, global giants and product saturation are only some of the
Event Details
Getting to the marketplace has always been a challenge for the small entrepreneur in any industry. Stiff competition, dynamic pricing, global giants and product saturation are only some of the hurdles that are set for the small craft distiller in 2018. But the good news is this: this is the golden age of whiskey and spirits, at no other time in America’s history has there been so much demand for so many products from so many corners of the world. And the better news is, there’s a space there for you if you are ready to face the challenge and get to work.
This panel of professionals from 3 different disciplines including
- Branding
- Distribution and
- Sales/Marketing Strategy
will dig into some of the techniques, methodologies, mistakes and secrets they’ve uncovered in their years in the industry serving small brands like yours: how to maneuver against the big guys, how to maximize impact on a minimal budget and how to successfully carve out your part of the world on your terms.
EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.
Stucture
- The Liquor Industry: an overview
- Post-Prohibition, 3-tiered and complicated
- Open markets and control markets
- Texas and S. Carolina
- Boil the ocean or fertilize the back yard: how far do I go and when will I know I’m there?
- What distributors do…and don’t do
- How to choose one
- Care and feeding of one
- Speaking their language
- Nicolas: Pricing workshop
- FOB – markup – margin – SRP
- Pricing objections in marketplace
- Carefully planning my product line
- Utilizing specials, one-offs and limited editions
- How to use line extensions effectively to gain market share
- What does “resources” mean?
- Time
- Money
- People
- …and do I have enough?
- How to pick personnel
- What’s a brand ambassador and why do/don’t I need one
- Sales v Marketing: stuck in the middle with you
- My brand’s “narrative” as a competitive tool
- A “story” is not enough
- How to activate my narrative in the 3 tiersPricing as a competitive tool
Course Objectives
To teach and train new distillers the path to market once they have a product ready from their distilling equipment.
Tuition: $1,895.00 USD
Tuition Includes:
- All class-related materials
- Breakfast, lunch and refreshments daily
- Networking reception, evening following first day of class
- Transportation between the Brown Hotel and Moonshine University
Complete Course Syllabus
Still Have Questions? Ready to Get Started?
Contact Christin Head at 502.301.8139 or email Registrar@MoonshineUniversity.com
View all Moonshine University Courses here.
INSTRUCTORS:Robin Robinson, Dave Scott, Nicolas Palazzi and Moonshine University instructors
Time
9 (Thursday) 9:00 am - 10 (Friday) 5:00 pm
Location
Moonshine University, Louisville, KY
Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States
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Distillery Directory
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Virginia - -
Washington - -Washington D.C.
- -
West Virginia - -
Wisconsin - -
Wyoming 
Trails
Washington Distillers Guild