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Event Speaker: Scott Reid

Scott Reid

Global sales and marketing professional with over 25 years of beverage industry experience developing, growing, and managing widely recognized consumer brand businesses for companies including Brown-Forman Corporation and Furniture Brands International. Scott’s success and experience is in creating new brands, as well as in leading and growing large consumer franchises like Jack Daniel’s, Southern Comfort, Finlandia Vodka, Fetzer Wines, Korbel Champagne, Bolla Wines, and Broyhill Furniture.

Scott’s career includes a variety of positions including 22 years at Brown-Forman, where he served in U.S. brand management leadership roles, as well as global brand leadership roles for their major brands. Scott also led the new product development (NPD) initiative for Jack Daniel’s, where he successfully created, developed, and introduced Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Country Cocktails, and Jack Daniel’s Silver Select. From there, Scott went on to manage the entire Jack Daniel’s franchise for the U.S., and then he moved on to managing the global brand franchises for Southern Comfort, Finlandia Vodka, and Brown-Forman’s wine brands. While leading the Finlandia brand, Scott re-packaged and re-launched the brand, with a complete new brand identity toolkit, resulting in 60% growth to over 3 million cases in 2 years. During that time, he successfully secured the global partnership with MGM Studios for the James Bond Film Die Another Day. Scott also spent 4 years as Chief Marketing Officer for Broyhill Furniture, where he revitalized this iconic furniture brand. Scott has also recently created and successfully introduced new startup brands like OJO Eyecare Nectar, Mako Nautical Vodka, and Rivulet Artisan Pecan Liqueur.

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