First of all, relax, what’s inside the bottle is not changing but the label on the outside is. Four Roses Distillery says that the redesigned label for the namesake bourbon will now align with Four Roses Small Batch and Single Barrel products.
If you look close at the design over the last several years, the yellow has been slowly disappearing. If you take a close look at the previous bottle and label below, the neck of the bottle was the only portion holding on to the yellow while the main label was more amber like the liquid inside the bottle. Four Roses says the renewed packaging was designed to maintain consistency, in color and style, with the brand’s other signature products–Four Roses Small Batch and Four Roses Single Barrel. The new packaging features an upgraded wood top and cork finish, as well as all new labels. The actual glass bottle is not changing and will continue to feature the brands iconic rose cluster embossed on the neck of the bottle.
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“I’ve always believed this is an exceptional Bourbon and I am excited to offer it in a new package that better reflects the elegant, smooth and mellow character of the liquid inside,” said Master Distiller Brent Elliott. “The Bourbon itself will be unchanged. We will continue to use the same formulation and age of liquid to create the same, classic and consistent flavor that has made this a long-time favorite with our consumers.”
The newly packaged Four Roses Bourbon will roll out to retailers in spring 2018.
Four Roses Kentucky Straight Bourbon Whiskey New Label
Four Roses Kentucky Straight Bourbon Whiskey Old Label
And finally, in case you are still not sure about the morphing colors, here’s an actual bottle photo from a 2015 Four Roses Bourbon event.