Bayou Rum Distillery Rebrands to Focus on Louisiana Roots and Launches Rye Barrel Aged Rum

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Bayou Rum Distillery of Lacassine, Louisiana has announced the rebrand of its portfolio of Louisiana rums and the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras. The new brand packaging will have a focus on Louisiana provenance and craft distilling traditions.

“Our vision for Bayou Rum is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry. We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the U.S. in the super-premium sipping rum space,” said Stoli Group President and Global CEO Hugues Pietrini.

Bayou Rum new packaging includes the following updates.

  • Bayou White (formerly Silver), was recently awarded Best Unaged American Rum by The Manual. This white rum delivers a layered palate of sweet cream and vanilla bean.
  • Bayou Spiced is a complex spirit that blends flavors of maple, banana, allspice, clove, vanilla and pepper for a smooth, lingering finish well-suited to sipping neat or blending in a cocktail.
  • Bayou Select is aged for up to four years in American Oak-X Bourbon Barrels using the Solera aging method, which creates a demi-sec style rum that is deep mahogany in color and boasts long-lasting notes of oak, maple, cinnamon and dark fruit.

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Two New Bayou Rum Launches on the Way

Bayou Single Barrel Batch 001 is the latest addition to the brand portfolio, with the barrels hand-picked by Bayou Rum’s Master Blender Reiniel Vicente, a second-generation rum maker originally from Cuba. The Single Barrel Batch 001 was aged in previously filled rye barrels for two years and four months before being declared complete. This one-of-kind spirit delivers the signature balanced notes synonymous with Bayou, paired with the complex addition of spice, marshmallow and crème brûlée.

Bayou Rum Distillery - Master Blender Reiniel Vicente Diaz

Master Blender Reiniel Vicente Diaz.

“Bayou Single Barrel reflects the extent and prowess of our craft distilling, aging and blending capabilities,” Vicente said. “No shortcuts, no holding back – just the finest Louisiana raw materials matched with patience, creativity and passion. I am extremely proud of this new spirit, and our team’s meticulous attention to detail and the artful aging process is captured in each bottle of Single Barrel Batch 001.”

Bayou XO Mardi Gras, a celebration of the brand’s Louisiana roots that is scheduled for release in the first quarter of 2019, will be packaged in a glass decanter, sealed with a wooden closure and decorated with a kaleidoscope of colors as a tribute to the festive holiday. Also deep mahogany in color, XO rounds out the flavors of orange marmalade and plum with black currant and Tupelo honey for a long, lightly smoky finish.

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