Heaven Hill Brands Cuts Ribbon on Sparkly New Headquarters and Introduces Refreshed Branding

Heaven Hill Brands - June 7, 2025 New Office Space Ribbon Cutting

The distilled spirits industry is experiencing some challenging times right now, but you would never know it based on the recent openings and celebrations over the last several months at Heaven Hill Brands.

Heaven Hill was founded in December 1935 by the Shapira family and a group of investors. Two years later the investor group wanted out of the business and the Shapira family became the sole owners. The brand has remained true to its roots by continuing to be owned and operated by the same family for 90 years.

In April of this year, Heaven Hill celebrated the filling of its first barrel of bourbon at their brand new $200 million distillery in the heart of Bardstown, the Bourbon Capital of the World. Between its Bernheim Distillery in downtown Louisville and its new Bardstown distillery, the company has the capacity to produce nearly 900,000 barrels of bourbon, rye and American whiskey per year. The company will officially celebrate the Heaven Hill Springs Distillery opening in September during Bourbon Heritage Month.

Heaven Hill Celebrates Opening of New Louisville Corporate Office

Heaven Hill Brands - All Employees at July 7, 2025 Office Ribbon Cutting

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Keeping the momentum going, Heaven Hill Brands celebrated the opening of its new corporate headquarters in Louisville with a ribbon cutting ceremony and introduction of their refreshed corporate branding. The new offices will consolidate a couple of offices around Louisville and be the new home office for about 150 employees.

The new office brings Heaven Hill’s Louisville-based teams under one roof for the first time in many years. The 48,000-square-foot space includes more than 150 dedicated workspaces, a two-story café, employee art gallery wall, a New Product Development area, and flexible gathering spaces to support innovation and teamwork.

Among the standout features is Max’s Place, a tasting bar named by employees in honor of longtime company leader and current Executive Chairman Max Shapira. The space also features installations from local partners, including a hand-painted mural by OSRS and a living moss wall by Anything Groes. Full-wall brand graphics, installed by USA Image, celebrate the company’s defining attributes, authenticity, legacy, integrity, and innovation, all central to the spirit of Thriving Together.

Heaven Hill Brands - Max's Place — Welcome to Max’s Place.

Heaven Hill Brands - Living Moss Wall by Anything Goes — Welcome to Max’s Place.

“We built this office to foster connection, collaboration, and growth,” said Allan Latts, Co-President. “And it comes at a time when Heaven Hill is gaining momentum on every front, from new product innovation and distilling expansion, to how we invest in our people and communities. That’s what ‘Thriving Together’ looks like in action.”

“Heaven Hill is a vibrant and growing business with deep roots in Louisville,” said Louisville Mayor Greenberg. “Its new corporate office is a testament to the economic strength and momentum we have right now in Louisville and an investment in the future success of the company and our community. The innovative design and commitment to employee well-being will attract new talent to Heaven Hill and to the city of Louisville.”

Heaven Hill Introduces Refreshed Branding

Heaven Hill Brands - Heaven Hill Introduces New Branding in 2025, Thriving Together

The refreshed brand reflects Heaven Hill’s nearly 90-year legacy and signals a bold, unified vision for the future, centered on its people, partners, communities, and award-winning portfolio of spirits. At the core of this refreshed identity is the new company tagline, “Thriving Together,” a message that captures the company’s belief that long-term success comes through collaboration, shared values, and a deep commitment to those it serves.

“Our new corporate office is a physical expression of our refreshed brand, modern, intentional, and people-first,” said Kate Latts, Co-President of Heaven Hill Brands. “It reflects not only how we work, but who we are: a company built on connection, creativity, and a belief that we thrive together.”

The new brand identity brings clarity and consistency to how the company shows up across all touchpoints, from employee culture and trade partnerships to community engagement and corporate storytelling.

That momentum is underscored by a significant national honor: Heaven Hill has once again been named a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, an award recognizing excellence in strategy, execution, culture, and financial performance. The recognition places Heaven Hill among a distinguished group of companies across more than 40 countries.

Heaven Hill Brands - 2025 Best Managed Companies in the United States — Heaven Hill Brands recognized as 2025 Best Managed Companies in the United States by SOMEONE

Heaven Hill Brands - Louisville Metro Government Proclamation — Heaven Hill Brands recognized as 2025 Best Managed Companies in the United States by SOMEONE

The design and construction of the new corporate office was made possible through the collaboration of several valued partners. Heaven Hill extends its appreciation to NTS Development, ARCO, 15 Design, Miranda Construction, and Hoagland Commercial Realtors for their leadership and partnership throughout the planning and build process.

Founded in Bardstown, Kentucky in 1935, Heaven Hill Brands is one of the nation’s largest independent, family-owned and led spirits producers and marketers, as well as the world’s second-largest holder of Kentucky Bourbon, and a back-to-back 2024 and 2025 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Widow Jane, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul and Ocho Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur.

Learn more about Heaven Hill Bourbon Experience.
Learn more about Evan Williams Bourbon Experience.
Learn more about Heaven Hill Springs Distillery.
View all Bardstown and Nelson County Distilleries.
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Heaven Hill Proclamation

Whereas, Heaven Hill Brands, founded in 1935, has long stood as a pillar of Kentucky’s globally renowned Bourbon heritage and an essential contributor to Louisville’s cultural and economic vitality; and

Whereas, for 90 years. Heaven Hill has remained proudly family-owned and led-crafting some of the world’s most iconic and award-winning spirits, while championing Kentucky’s reputation as a world-class leader in the spirits industry; and

Whereas, the company’s continued presence and growth in Louisville-through the historic Bernheim Distillery, the Evan Williams Bourbon Experience, and now its newly dedicated corporate offices—demonstrates a steadfast investment in innovation, sustainability, and the future of “bourbonism” in our city; and

Whereas, Heaven Hill exemplifies what it means to be a Spirited Neighbor: uplifting communities, advancing philanthropy, and strengthening the local economy through meaningful action and enduring relationships; and

Whereas, the City of Louisville honors Heaven Hill’s enduring legacy of CRAFTSMANSHIP, COMMUNITY, AND FAMILY-DRIVEN LEADERSHIP;

NOW, therefore, I, Craig Greenberg, Mayor of the City of Louisville, do hereby proclaim December 13, 2025, as