Industry Veteran David Scheurich and Royal Wine Corp. Introduce Boonedocks American Whiskey
Distilled spirits industry veteran David Scheurich along with Royal Wine Corporation have introduced Boonedocks American Whiskey. Scheurich has a 40 year history in spirits with almost 14 years at Seagrams, 2 years at Wild Turkey and more than 21 years at Brown-Forman. He’s the retired general manager and distiller for one of Brown-Forman’s top brands and destination, The Woodford Reserve Distillery. He was a project manager and plant manager at Woodford Reserve in Versailles, Kentucky in the early 90s when the brand was created and an instrumental part of the team that brought the historic distillery back to life and made it one of the top tourist destinations on the Kentucky Bourbon Trail.
The first two launches from the brand include Boonedocks American Whiskey at 95 proof and the 127 Proof Cask Strength American Whiskey. The label features the 40004 Bardstown zip code, the signature of Master Distiller David E. Scheurich and the words Aged in Kentucky.
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“Boondocks is an exciting project to be a part of,” said Dave Scheurich, Boondocks’ Master Distiller. “With the development of this brand, we wanted to bring a superior product with exceptional taste to the market, but most importantly we wanted a whiskey that delivered an ultra smooth finish—something easy to enjoy.”
“Royal Wine Corp. has a rich legacy of producing spirits, dating back to the early days of Baron Philip Herzog,” said Mordy Herzog, CEO of Royal Wine Corporation. “We produced beer, wine and spirits in the 1800’s and now nine generations later, we could think of no better individual to get back into the spirits game with than David Scheurich, a man with similar ethos and perspective as our organization and family. We are honored that he agreed to come out of retirement to oversee the development of the Boondocks brand as our master distiller.”
The company says Boondocks American Whiskey is aged for 11 years in American white oak barrels in Kentucky from corn, rye and malt. Light in color but rich, nuanced and complex, fruitiness and exotic spices enhance some of the subtler aromatic characteristics like the toasted marshmallow oak barrel notes. Mouthfeel is creamy and buttery with long pleasant finish. Overall, the whiskey is spicy and warm but does not burn and is sweet like cotton candy. Boondocks American Whiskey 95 Proof has already garnered several accolades including a Gold Medal /90 Points from the Los Angeles International Spirits Competition 2016 and was named a Finalist in the Ultimate Spirits Challenge 2016, receiving 92 Points.
They say Boondocks American Whiskey Cask Strength 127 Proof has distinctive aromas of rich caramel and vanilla. A robust and pleasantly aggressive palate is highlighted by fall spices and oak that leaves a long lasting finish. This expression received a Gold Medal/91 Points in the Los Angeles International Spirits Competition 2016 and Best of Category in the Ultimate Spirits Challenge 2016.
First Two of Many Releases
A limited edition expression will be added to the Boondocks’ portfolio later this year followed by further marques in 2017. From Dave’s perspective, the brand vision is clear, “With each expression of Boondocks, our intention is to share unique, complex and flavorful spirits that will interest and satisfy consumers.”
Why Boonedocks Whiskey?
The brands website says, “Distilleries need plenty of room to operate and good, abundant water sources. Close proximity to grain supplies and to farmers who were willing to feed the spent mash to their livestock were also a must. Therefore, historically, it was prudent and practical to build distilleries in rural areas…or “the boondocks”. Boondocks sources its whiskeys from distilleries that are, for the most part, outside the city limits or in the boondocks.”
Boondocks American Whiskey 95 Proof has a suggested retail price of $39.99 and Cask Strength 127 Proof has a suggested retail price of $59.99. Boonedocks is currently available in limited release in Arizona, California, Georgia, Illinois, Kentucky, Massachusetts, New Jersey, New York and Texas through Royal Wine Corporation. Additional markets are expected to open in 2017.