The Jack Daniel’s Distillery along with Master Distiller Jeff Arnett are celebrating Frank Sinatra’s 100th birthday with a new ultra-premium limited edition bottle of Jack Daniel’s.
This is no ordinary release, this trifecta includes 100 barrels, bottled at 100 proof, celebrating 100 years since Frank’s birthday. The Chairman of the Board Centennial selection bottles will be individually numbered and include a luxury gift box inspired by the legendary singer’s signature style. Additionally, the set will also offer a selection of previously unreleased Sinatra tracks, entitled “Sinatra Live at the Sands in 1966.” This handsome set comes along with a handsome price. You may need a stiff drink to swallow the approximately $499.99 per 1L price point.
Frank liked his Jack Daniel’s his way…
Three rocks, two fingers and a splash of water. He’s even buried with a bottle of it.
“At the Jack Daniel’s Distillery in Lynchburg, we worked very hard to achieve a special flavor and aroma for Sinatra Century in order to give Frank a proper 100th birthday gift,” says Arnett. “This meant working with the people who knew him the most, his family, and honoring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did.”
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Jack Daniel’s has offered a Sinatra Select collection since 2013. The bottles are normally 90 proof so this current release is a bit different. As with previous releases, the whiskey enters specially selected “Sinatra” barrels hand-picked by Master Distiller Jeff Arnett. In those barrels, the liquid is exposed to extra layers of toasted oak through a grooving process only done at the Jack Daniel’s Cooperage. This allows the ultra-premium whiskey to achieve a pleasantly smoky and rich oak aroma that Sinatra was known to adore.
Commenting on Jack Daniel’s Sinatra Century, Frank Sinatra Jr. explains, “Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel’s was Dad’s drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year.”
Frank Sinatra was born December 15, 1915. This one-time, limited release of Jack Daniel’s Sinatra Century will be available nationwide beginning early October 2015.