The Only Constant is Change: Kentucky Bourbon Affair Rolls into Bourbon & Beyond Starting in 2020
The Kentucky Bourbon Affair™ the only long term event fully operated by the Kentucky Distillers’ Association has announced it is moving the five-day fantasy camp from June to September starting in 2020 to become the official opening act for the growing Bourbon & Beyond festival.
The Kentucky Bourbon Affair infamous for its Golden Ticket started in 2014. The intimate event offers one-of-a-kind experiences at the state’s finest distilleries by day, followed by nightcap events that showcase Louisville’s burgeoning “foodie” and cocktail scene.
Now in its third year, Bourbon & Beyond features more than 45 musical acts on three stages surrounded by award-winning spirits, educational sessions with legendary Master Distillers and leading whiskey experts, and culinary delights with world-class chefs in one incredible weekend. The first two years of the event covered Saturday and Sunday and was expanded to three days including Friday beginning in 2019.
Kentucky Distillers’ Association President Eric Gregory said, “It was a “no-brainer” for the two events to join forces, creating a magical, week-long celebration of America’s only native spirit. It’s a recipe that will take the world’s love affair with Kentucky Bourbon to a completely new level.”
“Start with five days of rare, immersive Kentucky Bourbon experiences. Add three days of legendary musical acts sprinkled with culinary starpower and even more of the world’s best Bourbon. Now garnish with the elegance of Louisville and its cosmopolitan nightlife. That’s what this thrilling new partnership will deliver starting in 2020.”
Why Louisville, Kentucky?
Danny Wimmer, the visionary leader of Danny Wimmer Presents, said “From day one when we did our first festival in Louisville in 2014, I asked the question, “Why Louisville?” And the answer has always been the bourbon, the food, and the people. That’s exactly what the Kentucky Bourbon Affair is all about. This partnership is the next step, not only in showcasing this city to music fans from around the world, but in better serving the bourbon fans who come to our shows by giving them a full week of events in more intimate settings. There’s nothing like this in the world, and I can’t wait to celebrate Bourbon Heritage Month together with Kentucky Bourbon Affair.”
Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
What is a Trifesta?
September 14, 2019 kicks off Danny Wimmer Presents’s first-ever Hometown Rising Country Music & Bourbon Festival in Louisville, to be followed each year by Louder Than Life, and then Bourbon & Beyond – a “Trifesta” of unmatched musical opportunities. Basically, Danny Wimmer Presents takes over Louisville for the month of September.
Danny Wimmer Presents is one of the largest independent producers of destination music festivals in the country, also crafting the Aftershock Festival in California, Chicago Open Air, Epicenter Festival in North Carolina, Sonic Temple Art + Music Festival in Ohio and Welcome To Rockville in Florida.
Louisville Mayor Greg Fischer said the Kentucky Bourbon Affair and Bourbon & Beyond events were brainchilds of his Bourbon & Local Food work group in 2013. “This is exactly what we had in mind to really put Louisville on the map as the epicenter of Bourbon,” he said.
“In addition to the economic impact on our city, Bourbonism and events are the kind of tools that help us attract visitors and talent, and make our city a place where people want to live and work.”
What is the Kentucky Bourbon Affair?
The annual Kentucky Bourbon Affair has become a bucket list event for Bourbon aficionados. Last June’s Kentucky Bourbon Affair offered 45 events among 19 distilleries with nearly all activities selling out. More than 80 coveted “Golden Tickets” sold out within minutes.
Mary Gratzer, Director of the Kentucky Bourbon Affair™ event, said the Kentucky Distillers’ Association’s participating distilleries were unanimously behind the move from June to September because of the innovative and exciting opportunities with DWP artists and chefs.
“We thank Mayor Fischer for his vision and express our sincere appreciation for the tremendous support and enthusiasm from Louisville Tourism, our industry partners, and of course Kentucky’s finest Bourbon whiskey brands,” said Gratzer.
It looks like the annual celebration of Bourbon Heritage Month just got a whole lot more interesting.