WES Brands, a company known for celebrity-owned brands has partnered with Heaven Hill Brands for a new North American whiskey release. This time around the new brand is Fraser & Thompson Whiskey created in partnership with Canadian born Grammy-winning, multi-platinum crooner Michael Bublé.
This first Fraser & Thompson release is a North American whiskey blend made up of Canadian whiskies and Heaven Hill Kentucky bourbon. Bublé launched his new whiskey brand in partnership with longtime friend and award-winning Master Distiller and Blender Paul Cirka.
“I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia,” said Fraser & Thompson founder Michael Bublé. “When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it. For the last three years, we worked together to perfect a whiskey blend that is equally elegant and approachable. We can’t wait to pour you a glass!”
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“Michael and I bonded over our shared passion for whisky, and wanted to create a blend that was flavorful but more light-hearted than the category at large can be known for,” says Fraser & Thompson co-founder and Master Distiller and Blender Paul Cirka. “We stumbled upon creating something new for the category, a blended North American Whisky. I would be delighted if you would call my personal cell and I can explain everything about this beautiful whisky: (929) 867-7490.”
The creative blending process curated by co-founders Cirka and Bublé, sets Fraser & Thompson apart. Cirka hand-selected aged liquid to blend into an inviting whiskey, with sweet fig and blood orange on the nose, and a subtle finish of caramel, vanilla, and a hint of spice.
Fraser & Thompson North American Whiskey is blended and bottled by Heaven Hill in Bardstown, Kentucky. The brand is sold in 750ml bottles at 84 proof (42% ABV) and is available in limited quantities in the U.S. and select international markets, including Canada, for $29.99, as well as on ReserveBar. And when WES Brands says “limited,” we mean “limited,” as they don’t yet have enough product produced at the time of this announcement to sell into most major markets.
Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Flecha Azul Tequila (Star power: Mark Wahlberg) and BSB Flavored Whiskey (Star Power: Jamie Foxx), and now Fraser & Thompson Whiskey with singer Michael Bublé.