Jim Beam 7th generation Master Distiller Fred Noe, officially opened the Jim Beam Urban Stillhouse in downtown Louisville, KY. The Urban Stillhouse creates a unique urban visitor experience. This craft distillery operation offers visitors a hands-on bourbon experience that includes a small working distillery, a bottling line, interactive displays, a retail store that allows customer to take home a commemorative bottle of Jim Beam Urban Stillhouse Select and most important a tasting bar.
“We’re here to make a little history and that’s what we are doing today”
~ Jim Beam Master Distiller Fred Noe said.
The new visitor center is 4,300 square feet located in the heart of Louisville’s Fourth Street entertainment district and about 25 miles from its flagship Jim Beam distillery in Clermont, KY. Unlike other new or planned distillery operations in Louisville, it’s not on Whiskey Row. It’s a short 10 minute walk to Whiskey Row to visit the Evan Williams Bourbon Experience or the Old Forester Distillery set to open in 2017. There are also several hotels within walking distance plus the Frazier History Museum, the official starting point of the Kentucky Bourbon Trail.
“For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors’ destination outside of our flagship distillery,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “We’ve taken the brand’s rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky.”
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“Bourbon is one of Kentucky’s most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year,” Kentucky Governor Steve Beshear said. “With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville.”
“We are happy to see Jim Beam expand its footprint in downtown Louisville,” added Louisville Mayor Greg Fischer. “Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky’s heritage while driving increased visitors to Kentucky Bourbon distilleries.”
The Jim Beam Urban Stillhouse operates as a small working distillery and visitors’ experience that includes:
- Interactive displays and décor that immerse Bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whisky making
- A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing Bourbon
- A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon
- A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site’s exclusive Bourbon offering, Jim Beam Urban Stillhouse Select. The Urban Stillhouse Select is extra-aged Kentucky Straight Bourbon Whiskey. Bottled at 100 proof it offers hints of bold oak notes with fruit and tobacco. It’s is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively)
Location and Hours
The Jim Beam Urban Stillhouse is located at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year’s Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).
Video of the Official Unveiling
— Katie Bauer (@wave3katie) October 1, 2015