Ladies and Gentlemen, Start Your Jack Daniel’s Barrel Hunting Now. Well, not right now but soon. Jack Daniel’s registered with the U.S. Government in 1866 making it the oldest registered distillery in the United States and is on the National Register of Historic Places.
To help celebrate the 150th anniversary of this historic event, Jack Daniel’s Distillery is hiding 150 used white oak barrels around the world. The good news is if you find the barrel, you win a prize. The bad news is the charred white oak barrel that provides Jack Daniel’s with 100% of its color and 70% to 80% of its flavor will be used but, it will be null and void of Jack Daniel’s Tennessee Whiskey. But don’t worry, there will still be cool stuff in there and the hunt is the biggest part of the fun right?
The company says the Jack Daniel’s Barrel Hunt is a global scavenger hunt that will unite Friends of Jack across the world. The first Barrel Hunt will take place at the home of the distillery in Lynchburg, TN on July 1, 2016 and visit more than 50 countries in 90 days. Jack Daniel’s will provide clues via its local Facebook in each country pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery’s 150th anniversary.
What’s in the 150th Jack Daniel’s Hidden Barrel?
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Prizes inside the barrels include,
- An original, one-of-a-kind bar kit made with white oak from the Jack Daniel’s barrels
- Prizes tailored to each region that participates in the hunt
- And of course, the actual Jack Daniel’s barrel they found
What Else Happened in 1866?
- Jesse James holds up his first bank, stealing $15,000 from the Clay County Savings Association in Liberty, Missouri
- Andrew Rankin patents the urinal (Coincidence, I think not!)
- 1st ambulance goes into service
- Tennessee is 1st to ratify 14th Amendment to the US constitution, guaranteeing civil rights
- Metric system becomes a legal measurement system in US (113 years later in January 1979, the TTB and the Distilled Spirits Council of the United States made metric the standard size of measurement. The standard sizes include 50, 100, 200, 375, 500, 750, 1000 and 1750 ml.)
“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s. “The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”
From July through September, 150 handcrafted whiskey barrels will be hidden in various regions across the globe at historic and cultural sites, with clues on Jack Daniel’s Facebook pages to help guide fans to the secret location. Clues tied to the history of each region will be provided on the day of each local Barrel Hunt and barrels will be opened when the first person to arrive speaks the correct barrel password. Updates and results will be shared as barrels are found around the world and prizes are claimed in each region.
“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”
150th Celebration Officially Kicks Off on Wall Street
Jack Daniel’s Master Distiller Jeff Arnett kicked off the official celebration by ringing the opening bell on Wall Street.