Luxco Unveils New Kentucky Distillery Name as Construction Continues

Posted on September 22, 2016
By Distillery Trail
In Blog

Lux Row Distillers - Sign at Entrance via Row of Trees

Luxco broke ground on its new $30 million distillery located on 70 acres in the heart of Bardstown, Kentucky in May 2016. This week, the St. Louis, Missouri based spirits company announced the name of the distillery will be Lux Row Distillers as a tribute to its founder, Paul Lux. The name reflects the distillery and the company managing all whiskey production.

“We have worked diligently to find the perfect and most inspiring name for the new distillery and we are excited to have landed on the name Lux Row Distillers,” says Donn Lux, Luxco Chairman and CEO. “We wanted the distillery, which represents a new chapter in our family and company evolution, to incorporate aspects of the Lux family name, the scenic property we are located on and the bourbon heritage of the area.”

Tree Lined Entrance to Lux Row Distillers

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The distillery is being built alongside an existing house on the property, which is registered as a National Historic Place and will remain. The property boasts scenic views. “When we drove into the property for the first time, we were captivated with the long and beautiful rows of trees that line the long driveway and felt that should be a part of the name as well,” says Lux.

The 40004 on top of the logo represents the Bardstown, Kentucky zip code.

Lux Row Distillers National Historic Home Built in 1795

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4 Lux Row Distillers - Historic Ballard House, Back

With the rapid growth of Luxco’s bourbon brands, such as Rebel Yell, Blood Oath and Ezra Brooks, Lux Row Distillers will be positioned to provide the finest bourbon to meet Luxco’s ever increasing whiskey demand. The company’s portfolio of brands also includes Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, El Mayor Tequila, Lord Calvert Canadian Whisky and other well-recognized brands.

When completed, the 18,000-square foot building will include six barrel warehouses, a tasting room and event space. The distillery and future stop on the world famous Kentucky Bourbon Trail is scheduled to open in the last quarter of 2017.