SKYY® Vodka is giving a crisp, cranberry kick to its line of infused vodkas just in time to make spirits brighter this holiday season.
To create this infusion cranberries, grown in the heart of “Cranberry Country” in Massachusetts, are wet harvested at the peak of flavor across 200 fog-filled acres of bogs. Their fruit essence is extracted, then infused into SKYY’s premium distilled vodka to create a real, true-to-fruit flavor sure to help spread holiday cheer to all.
“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” says Umberto Luchini, Vice President of Marketing at Campari America. “While sugar-sweet confectionary flavored vodkas have seen a sharp decline in sales lately, we have seen continued growth with our true-to-fruit infusions made with natural ingredients. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”
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The SKYY Vodka brand is one of Campari’s top 6 international franchises and 10% of total Campari annual sales.
The newest addition to the SKYY Infusions lineup will also feature prominently in SKYY’s upcoming “Let’s Holidayy” campaign. The 360-degree marketing effort includes dramatic out of home advertising; extensive social media outreach; on- and off-premise activations; and other activities calling attention to not only SKYY, but to the phenomenon known as the ugly holiday sweater. During November and December, holiday revelers in major markets will be surprised to see familiar sights in their everyday lives “ugly-holiday-sweater-bombed” – actually wrapped in ugly sweater knit prominently featuring the SKYY logo.
SKYY Infusions Coastal Cranberry joins the brand’s extensive portfolio of premium flavors including Citrus, Blood Orange, Pineapple, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Coconut, Dragon Fruit, Cherry, Passion Fruit, and Raspberry. Since its inception in 2008, SKYY Infusions has brought consumers unique infused experiences with the smoothest fresh fruit taste.
SKYY Infusions Coastal Cranberry is 70 proof and available at liquor stores nationwide for a suggested retail price of $13.99 for 750 ml.