Just when you thought Bourbon Heritage Month was almost over the dead are pulling you back in. Diageo, maker’s of Johnnie Walker Game of Thrones Scotch Whiskey has entered into a new partnership with Skybound Entertainment to introduce a new limited edition Kentucky Bourbon – The Walking Dead Kentucky Straight Bourbon Whiskey.
This bourbon’s label reads, “Set in an apocalyptic world where the dead feed off the living, society has crumbled to the verge of extinction. There is no government, no stores, no mail delivery, no cable TV. But luckily, there is bourbon.” The Walking Dead Kentucky Straight Bourbon Whiskey is a limited-edition offering bottled under Spirits of the Apocalypse brand.
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If all this sounds a bit familiar, there’s an entire line of The Walking Dead Wine. You can read more about it here – Augmented Reality Bottle Hits Liquor Store Shelves – Over 1 Million Downloads and Counting [Video]. And if you have the app, you can scan the bottle (you can even scan the label in the story) to get the characters come to life. And if you put two bottles together the characters step outside the bottles and fight. I’ll admit, it’s creative and fun to use. Watch the video below.
“The Walking Dead comic book series changed the game and launched a post-apocalyptic genre that continues to attract a massive, enthusiastic fan base,” said Dave McNulty, Senior Director of Culture, Entertainment and Partnerships at Diageo North America. “In partnering with Skybound Entertainment, we saw the opportunity for a new whiskey their adult fan base would covet. Skybound is a great partner and best-in-class at delivering unique experiences to their fans. We share a mindset of creativity first and real collaboration to bring forth fun, new products that pop in culture.”
The Walking Dead Bourbon Tasting Notes
Tasting notes provided by Spirits of the Apocalypse say, “This well-balanced bourbon features notes of rye and the essence of vanilla. With a soft caramel nose and aroma of orchard fruit, at 94 proof (47% ABV), The Walking Dead Whiskey is smooth, spicy and finishes with a light nuttiness, lingering sweetness and pleasant warmth.”
“It’s been a joy to work on The Walking Dead in so many different ways – from comics, TV, video games, and more. But working on a bourbon? That’s a dream come true,” said David Alpert, CEO of Skybound Entertainment. “Our partnership with Diageo arose out of a shared passion for creativity and a love of our fans. We hope our fans enjoy this as much as we do.”
Bourbon Good Enough for the Living, Sought After by the Dead
This limited time The Walking Dead Kentucky Straight Bourbon Whiskey release is the first edition in this new series. The Walking Dead Whiskey will be available at spirits retailers nationwide beginning this October with a suggested retail price of $34.99 for a 750mL bottle.
The Walking Dead Kentucky Straight Bourbon Whiskey