During the summer of 1972, The Rolling Stones were going on tour across North America. At the start of the tour legendary promoter Bill Graham rented out the Trident restaurant in Sausalito, California just north of San Francisco for a private party for the band and 40 friends. The restaurants bartender, Rob “Bobby” Lozoff was slinging drinks that night. He mixed tequila, orange juice and grenadine in a drink he called a Tequila Sunrise because the grenadine resembled the sunrise as it swirled its way through the orange juice in the tall ice filled glass. As the story goes, Mick, Keith and the boys fell in love with the cocktail. The band was hooked on the simple to make drink and the unofficial name of the tour eventually became the Tequila Sunrise Tour.
The Rolling Stones 1972 Tequila Sunrise Tour
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This latest Jose Cuervo 250 Aniversario The Rolling Stones Special Edition pays homage to the role tequila played in the legendary Rolling Stones 1972 North American Tour and the luxury and glamour of the time. (Let’s not forget the sex, drugs, Rock n’ Roll of the time too.) The limited edition bottle is adorned with the iconic lapping tongue symbol cast in 14 karat gold, protected by golden spikes and comes with a glass blown stopper – and all are protected in a leather-bound guitar case.
Jose Cuervo 250 Aniversario was first introduced in 2008 as a celebration of the 250th anniversary of Don Jose Antonio de Cuervo’s receipt of the writ of land from the King of Spain back in 1758. Establishing Jose Cuervo as the first legal tequila company in the world, this special bottle celebrates 250 years and 11 generations of tequila expertise.
The latest 250 Aniversario is made from 100% blue agave, hand selected at full maturity from one single estate. The agave piñas endure an extra-long slow cooking process of 72 hours in a brick oven and are pressed just once to extract the liquid – a process that normally occurs three or four times. After a fermentation period and distillation, the tequila is aged in new French and American oak barrels for a minimum of three years.
This extra añejo tequila is then blended with a reserve from the Cuervo family’s private cellar, some of which has been there for over 100 years. To finish, the spirit spends one final year resting in Spanish sherry casks as a saludo to the Spaniards who brought new world distillation techniques to the old world vino de mezcal process – leading to modern day tequila production.
Hurry, Only 25 Bottles of the Rolling Stones Tequila Available!
Only 25 bottles of Jose Cuervo 250 Aniversario The Rolling Stones Special Edition will be available in the U.S. in specialty retailers starting on December 12 for a retail price of $4,000.
Proximo Spirits owns Jose Cuervo. Proximo, translated as “next” in Spanish, portfolio of spirits also includes Bushmills Whiskey, Three Olives Vodka, Boodles Gin, Kraken Gin, Tincup Whiskey, Stranahan’s Colorado Whiskey, Hangar One Vodka and more.
Robert “Bob” Lozoff, Inventor of the Tequila Sunrise
I invented the Tequila Sunrise. It was a single pour sling made with Cuervo, Sweet & Sour, club soda, touch of Grenadine, and a scothe of Crème de Cassis. It became too complicated. We simplified it down to just a shot of Cuervo, orange juice and a sprinkle of grenadine which gave it the Sunrise effect. ~ Robert “Bob” Lozoff, Former Trident Bartender. Sausalito, CA
The Story Behind Jose Cuervo Tequila & the 1972 Rolling Stones Tour
Cuervo 250 Aniversario The Rolling Stones Special Edition