Campari America has renewed and expanded its distribution agreements with Southern Glazer’s Wine & Spirits distribution company. As part of the renewed partnership, Campari will be moving 14 new markets under Southern Glazer’s which were previously managed by Republic National Distributing Company.
Ugo Fiorenzo, Managing Director of Campari America, said, “SGWS has been a significant partner in the growth of our business for more than 25 years. Campari America is now at a stage where our broad portfolio of highly desirable brands – including the recently acquired Grand Marnier® – gives us increased leverage in the market, which we feel strongly SGWS has the right resources and capabilities on a national level to fully exploit.”
Wayne Chaplin, Chief Executive Officer of SGWS, commented on the renewed and expanded agreements, “Campari America has one of the strongest portfolios in the business today and we are thrilled that after more than two decades working together we have the opportunity to help grow their business even more. Our companies have proven to be great partners and we look forward to taking our expertise in selling their brands even further across the country.”
Brad Vassar, Executive Vice President, Chief Operating Officer of SGWS, added, “We appreciate the opportunity and the responsibility Campari America has entrusted in us to take their business to the next level. Utilizing our nationwide network and resources will significantly increase efficiencies for Campari and allow us to use economies of scale to achieve our joint business priorities.”
Dan Vanderbilt, Campari America Vice President of Sales added, “With these agreements, we will further align with SGWS to help establish and execute our business plan across all channels of trade, with a keen focus on national accounts and the on-premise. This will enable us to be even better partners with our customers and our consumers, allowing us to fully realize the potential that exists with our portfolio for us and for them.”
“The move to shift more of our business to SGWS was driven by their ability to fully support our key priority brands, including a real focus on driving distribution both in open and control markets,” added Vanderbilt. “In addition to the 27 markets where we were already represented by SGWS, we are adding 14 more including Texas, Louisiana, Nebraska, North Dakota, South Dakota, Maryland, DC, West Virginia, North Carolina, Virginia, Mississippi, Alabama, Oklahoma, and Montgomery County. We also want to thank RNDC for their support of our business over the past several years.”
Gruppo Campari is the sixth-largest player worldwide in the premium spirits industry. Gruppo Campari brands include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. Campari America is also the exclusive US distributor of BULLDOG® Gin.
The agreements go into effect on March 1, 2017.
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