Hornitos® Tequila has announced the launch of new Hornitos Cristalino. Hornitos Cristalino is a 100 percent blue agave tequila that is aged and filtered to produce a smooth and crystal clear añejo. The company says its “the first of its kind to be made available in the premium category.”
Hornitos Cristalino starts as a triple-distilled añejo tequila, aged at least 12 months in traditional American white oak casks, before undergoing a unique process that filters and gently stirs the spirit to uncover the herbal, fresh, agave forward notes typical of a Plata tequila. This process maintains the complex character and sweetness derived from barrel-aging and thus achieves a more balanced and rounded profile. The final product produces honey and floral notes, with distinct vanilla and butterscotch flavors wrapped in toasted wood.
Beam Suntory is supporting the launch of its new tequila with a marketing campaign, “A Shot Worth Taking,” which debuted on Mexican Independence Day.
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“Hornitos Cristalino is a versatile spirit with a complexity of flavor that appeals to tequila connoisseurs and smoothness that makes it highly approachable for those looking for an introduction to the tequila,” said Malini Patel, vice president of tequilas at Beam Suntory. “These unique qualities make Hornitos Cristalino ideal for everyday sipping, as well as for celebrating special occasions.”
Hornitos Cristalino is 80 proof and available for a suggested retail price of $29.99 for a 750mL bottle.
Beam Suntory is the world’s third largest premium spirits company with iconic brands including Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Hornitos Cristalino Tequila