Tony Bennett may have left his heart behind when he left San Francisco but apparently Matthew McConaughey left his pants behind in Kentucky when he left Longbranch Bourbon last year. In a promotional video released for McConaughey’s new spirits endeavor, Pantalones Organic Tequila, the Academy Award winning actor and his wife are featured riding motorcycles au naturel from the waist down.
McConaughey has decided to put boring old bourbon behind and turn his creativity and fortune over to trendier and more fun tequila.
Pantalones – en-plural noun: garment covering the body from the waist downwards (or, in this case, not.)
Matthew McConaughey: “When did tequila stop being tequila?” Camila McConaughey: “Right? Where’s the fun? Pantalones Organic.” Both: “Please, do not keep yours on.”
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“The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we’ve made with our pants on,” said the parents of three children Matthew and Camila McConaughey.
Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is a line of super premium organic tequila crafted to celebrate having fun, doing good and not taking life too seriously. Pantalones Tequila is an agave-forward tequila that is smooth, flavorful, and great for sipping, shooting or mixing up in your favorite Fancy Pants cocktail.
Pantalones Tequila Comes in Blanco, Respado and Añejo
Pantalones Tequila is 100% Blue Weber Agave. The portfolio includes a Blanco, with notes of honey and citrus with a retail price of $44.99; Reposado, aged 9 months with hints of sweet fruit and fresh oak with a retail price of $49.99, and Añejo, aged 15 months with notes of vanilla, butterscotch and maple with a retail price of $54.99. Crafted with 100% premium, organic, blue weber agave, Pantalones Tequila is born from the earth, nurtured by the hands of 4th generation agave growers, and produced in a certified organic family-owned distillery in Amatitán, Jalisco.
As a part of giving back, Pantalones Tequila is a proud member of ‘1% For the Planet’ where for every bottle of Pantalones Organic Tequila sold, they will donate 1% of their revenue to environmental non-profit partners.
Celebrities, Agave Fields and Motorcycles. Who Did it Best?
And if your thinking, “Didn’t someone else launch their tequila brand while riding motorcycles in a field of blue agave?” The answer is yes and we have the other video right here. Take a look and decide who did it best.