When Brown-Forman announced it was going to re-energize the Old Forester brand they were not kidding. They committed $20 million to marketing their original brand of bourbon, appointed 47-year-old family member Campbell Brown, as president of the brand and just recently closed on a deal to invest $45 million into a new distillery on Louisville, Kentucky’s “Whiskey Row”

Brown-Forman is introducing Old Forester Whiskey Row Series Releases 1897 Bottled in Bond. Crafted by Master Distiller Chris Morris, this second expression of the Old Forester Whiskey Row Series was specially crafted to honor the U.S. Bottled-in-Bond Act of 1897.

Old Forester 1987 Bottled in Bond is a bold tribute to a watershed moment in bourbon history. To be labeled as Bottled in Bond, whiskey must have been the product of one distillation season, one distiller and from one distillery. It must have been aged in a federally bonded warehouse for at least four years and bottled at full 100 proof. You can learn more about Bottled in Bond from our “What is” series here – What is Bottled in Bond?

Old Forester Bourbon Whisky, America’s longest continuously produced bourbon, introduced the concept of ‘sealed-in quality’ back in 1870 as the first bottled bourbon, ensuring quality and standards for consumers from its earliest days of production.

This unique series highlights Old Forester bourbon’s significant milestones and production innovations with each release. From the first batched bourbon to a post-prohibition era style bourbon, the series will allow consumers to sip Old Forester as it was enjoyed in the late 1800’s through the mid-1920’s.

To emulate founder George Garvin Brown’s pioneering techniques in the industry, this lightly filtered small batch expression leads to bold flavors in the 100 proof bourbon, mirroring production techniques of the 1897 time period.

Old Forester 1897 Bottled in Bond will roll out in 20 select markets around the country with a national release planned for September 2015.

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