Chinese alcoholic drink brands continue their domination on the global stage, with a collective value of USD123.4 billion, according to the Alcoholic Drinks 2025 report by Brand Finance, the world’s leading brand valuation consultancy.
Distilled Spirits Most Valuable Brands are Dominated by China
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The Spirits 50 2025 sub-rankings notes Baijiu brands Moutai (brand value up to USD58.4 billion), Wuliangye (up 7% to USD27.8 billion), and Luzhou Laojiao (down 23% to USD6.3 billion) maintain their positions as the top three spirits brands ranked globally.
Moutai retains its title as the world’s most valuable spirits brand for the 10th year running, while also ranking as the second strongest spirits brand globally with a BSI score of 92.4/100 and an AAA+ brand strength rating. Its success is driven by strong cultural ties at home, including initiatives like the Moutai Wine Festival, and a focused international expansion across 66 countries through its “One Country, One Strategy” approach Moutai’s continued success is rooted in strong consumer familiarity and trust, reinforced by its efforts to stay relevant and deeply connected with its audience.
Other notable Chinese spirit brands in the ranking are new entrants Guoyuan (brand value at USD1.6 billion), ranked 14th, and Kweichow Zhenjiu (brand value at USD859 million), ranked 37th.
“Chinese alcohol brands are not just growing in value, they are asserting their dominance in a competitive global market,” said Scott Chen, Managing Director, Brand Finance China. “This reflects years of strategic brand building, cultural relevance, and increasingly sophisticated international expansion. As more Chinese players reach global audiences, they are redefining perceptions of quality and authenticity across the alcoholic drinks sector.”
Most Valuable Beer Brands Are Spread Out Across the Globe
In the Beers 50 2025 sub-rankings, Snow emerged as China’s most valuable beer brand ranked, with its value rising 9% to USD4.7 billion. The brand is also the sixth most valuable beer brand globally. In second position is Tsingtao, with a 42% jump in brand value to USD3.6 billion. Harbin ranks third, following a 50% decline in brand value to USD1.0 billion. The drop reflected ongoing softness in its core markets such as China and Argentina and weaker on‑premise performance in bars and restaurants. In fourth place is Yanjing, with a 22% increase in brand value to USD644 million.
Tsingtao has once again been named the strongest beer brand ranked globally in 2025, earning a Brand Strength Index (BSI) score of 95.6/100 and an AAA+ brand strength rating. According to Brand Finance’s research data, its continued success is driven by deep familiarity and trust among Chinese consumers, strengthened by the brand’s efforts to stay connected and relevant to its audience.
Most Valuable Champagne & Wine Brands Are Also Spread Out Across the Globe
The only Chinese brand in the Champagne & Wine 10 2025 sub-rankings this year is Changyu (brand value up 16% to USD820 million), maintaining its fifth position from 2024. As one of China’s oldest wine producers, Changyu has driven its growth through international expansion into Southeast Asia, most recently with the launch of its Longyu wine and Koya brandy in Indonesia, where it also plans to open a Wine Culture Experience Centre.
Global Insights Across All Categories
Corona Extra retains its position as the world’s most valuable beer brand in 2025 for the second consecutive year, with its brand value reaching USD13.4 billion.
Jack Daniel’s continues to be the world’s most valuable whiskey brand, with a brand value of USD4.4 billion. In the vodka category, Smirnoff ((brand value up 33% to USD2.9 billion) retains its leading position, while Mexico’s Patrón tops the tequila ranking, despite a 2% dip in brand value to USD1.8 billion.
Moët & Chandon remains the world’s most valuable champagne and wine brand – a position it has held since Brand Finance introduced the Champagne & Wine 10 sub-ranking in 2020.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
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