Angel’s Envy Distillery in Louisville, Kentucky, is celebrating June 14, National Bourbon Day not just for a day but for an entire week June 14-20. For a virtual twist in 2022 they are going virtual with Angel’s Envy Meta Distillery the first-ever distillery experience in Decentraland.
The Angel’s Envy Meta Distillery includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways and more. The Meta Distillery will launch in Decentraland on June 14.
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The Meta Distillery launch will be the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse. Users (age 21+) are taken on a series of gamified experiences such as a mash bill challenge, cask personalization in the barreling room and an ingredient quest to create cocktails. In addition, users have the opportunity to plant virtual white oak trees around the distillery, correlating to trees planted in real life through Angel’s Envy’s “Toast the Trees” initiative – a program created in 2014 to raise awareness about the importance of a healthy white oak tree population to preserve the future of bourbon. The distillery partnered with Terrazero Technologies Inc., a metaverse products and services technology firm and experience development studio, to create the Meta Distillery.
“We are excited to welcome the first distillery in Decentraland with the Angel’s Envy Meta Distillery,” said Adam de Cata, Head of Partnerships for Decentraland Foundation. “As we have seen over the past several months, people want to engage in the metaverse with activities and goods that they can relate to from this reality. The Angel’s Envy Meta Distillery creates a new way for people to engage and celebrate in the metaverse.”
Throughout the experience, which is easily accessible for first-time or established users of Decentraland, users will earn virtual badges, a POAP token and free customized NFT wearables. Users within the U.S. will be able to purchase physical items from the Angel’s Envy web shop and a metaverse cocktail delivered to their door. They can also enter to win a mixology kit.
Angel’s Envy is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.