James B. Beam Distilling Co. - Master Distillers Fred and Freddie Noe Announce Hardin's Creek Kentucky Straight Bourbon Whisky Brand

The James B. Beam Distilling Co. in Clermont, Kentucky has announced the creation of Hardin’s Creek™, a new brand that the company says will chart the ongoing story of the Beam family legacy through highly limited and rare releases.

Hardin’s Creek will be an ongoing series of annual releases, featuring some of James B. Beam Distilling Co.’s rarest and most unique liquids and grounded in the rich experience and distilling expertise of James B. Beam Distilling Co. Each set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more.

Inaugural Hardin’s Creek Release to Include a Pair of Kentucky Straight Bourbon Whiskies

The inaugural Hardin’s Creek series will launch with two expressions. Jacob’s Well™ Kentucky Straight Bourbon Whiskey is a well-seasoned blend of two ultra-aged bourbons while Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey is on the other end of the age scale just hitting the ‘Straight Bourbon’ category at two years old.

“We couldn’t be more excited to launch Hardin’s Creek, particularly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Craft Distillery. This has been a long time in the making, and I can’t wait to share it with the world,” said 8th Generation Distiller and Master Distiller of the Fred B. Noe Distillery Freddie Noe. “Every detail, from the blending techniques to the labels, draws inspiration from centuries of our family’s history, paying homage to our heritage while looking towards our future.”

The Fred B. Noe Distillery was thoughtfully named after seventh-generation Master Distiller Fred Noe, with the intent of producing new-to-world innovative products as part of the next generation of whiskey such as Little Book® and Booker’s®. On May 12, 2022, Freddie Noe was officially named the Master Distiller of the Fred B. Noe Distillery, announced by his father Master Distiller Fred Noe. This is significant as it is the first time in Beam history that there are two family members, working alongside one another, sharing the Master Distiller title at the James B. Beam Distilling Co.

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In today’s bourbon world, the Beam name is synonymous with bourbon, and that all started with Johannes Jacob Beam, the forefather of America’s first family of bourbon. In 1795, Jacob Beam set down roots in the foothills of Western Kentucky. He started with a sturdy but humble well to draw water from a nearby creek. That water powered a mill – the mill to grind fields of corn – which formed Jacob Beam’s earliest mashes. That creek – Hardin’s Creek – became the first source of his family’s enduring legacy.

‘Jacob’s Well’ – A Blend of 15 and 16 Year Old Bourbons

James B. Beam Distilling Co. - Hardin's Creeks Jacob's Well Kentucky Straight Bourbon Whiskey
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Hardin’s Creeks Jacob’s Well Kentucky Straight Bourbon Whiskey

Jacob’s Well is a blend of two ultra-aged expressions: one 16-year-old traditional bourbon and one 15-year-old high-rye bourbon blended to achieve a depth of flavor unlike any other in Beam history. This edition pays tribute to the first family distiller, Jacob Beam, and the well he built in 1795. Freddie Noe distilled it using precious barrels laid down years ago by other hands, which he then intuitively hand-selected, blending together centuries of expertise with a vision for the future.

“Jacob’s Well is some of the best bourbon coming out of this distillery,” shared Freddie Noe.

Proof – 108° (54% ABV)
Color – Rich amber with burgundy highlights
Nose – Sweet vanilla and caramel paired with hints of rich oak
Palate – Oak and char married with stone fruits
Finish – Smooth with lingering notes of vanilla and brown sweets
Suggested Retail Price
– $149.99

Colonel James B. Beam – A 2 Year Old Bourbon

James B. Beam Distilling Co. - Announce Hardin's Creeks Colonel James B. Beam Kentucky Straight Bourbon Whiskey
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Hardin’s Creeks Colonel James B. Beam Kentucky Straight Bourbon Whiskey

“Colonel James B. Beam is made to change the perception of what a bourbon is and can be,” shared Freddie Noe.

Proof – 108° (54% ABV)
Color – Amber gold
Nose – Robust vanilla and caramel notes
Palate – Deep and complex flavors of vanilla, nuts, and oak
Finish – Long and full finish
Suggested Retail Price
– $79.99

Both limited-edition expressions will be available on shelves in the United States starting July 1, 2022. Consumers in select markets who are looking to purchase ahead of July 1st can join the waitlist on ReserveBar with pre-orders starting on May 31, 2022.

Learn more about the James B. Beam Distilling Co
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