Though most distilled spirits news these days is about the rise of bourbon and whiskey, from a sheer volume point of view, there were more cases of vodka shipped last year than all forms of whiskey combined. According to data from the Distilled Spirits Council of the United States (DISCUS), there were 64,027,000 Nine Liter cases of whiskey shipped while there were 71,347,000 cases of vodka shipped last year.
For the first time since its inception 25 years ago, Burnett’s Vodka is launching a major redesign of the bottle and package to align with continued growth trajectory. Burnett’s Vodka has grown to become the number four domestic vodka with nearly three million cases sold annually. Heaven Hill Brands, the nation’s largest independent, family-owned and operated distilled spirits producer and marketer, announced the redesign of the Burnett’s franchise.
“The Vodka category is a powerhouse within the spirits industry, and Burnett’s Vodka is a force that we are committed to seeing continued growth and innovation on,” said Max L. Shapira, President, Heaven Hill Brands. “As an iconic brand, our new bottle and label design celebrates the Burnett’s essence as a leader in fun and entertainment, while contemporizing the brand for the next 25 years.”
The company says that, “As one of the largest Vodka franchises, including 34 all-natural flavors, the updated look and bold new packaging modernizes the brand for both current and new consumers.” The full Burnett’s Vodka franchise received a package update with a sleek, taller bottle, refined brand logo, “Sir Robert Burnett” blown in across the top of the glass bottle, and a new, updated cap. The Vodka flavors packaging also features updated, custom fruit illustrations. Key brand attributes of “gluten free” and “Made in America” adorn the new two-piece paper labels on the Vodkas.
The Burnett’s Vodka lineup includes:
- Burnett’s Vodka is 40 percent alcohol by volume (80 proof) and is available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml, 750 ml carry pack, 375 ml, 200 ml and 50 ml sizes.
- Burnett’s 100˚ Vodka is 50% alcohol by volume (100 proof) and is available in 1.75 liter, 750 ml, 750ml carry pack, 375 ml and 200 ml sizes.
- Burnett’s Flavored Vodkas are available in 750ml and 1.75ml sizes and are bottled at 30-35 percent alcohol by volume (60-70 proof). Select flavors are also available in 50ml, 200ml, 375ml, 1L, 1L bar round, as well as a 750ml carry pack size.
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The Burnett’s Vodka franchise package began shipping in February, along with new shippers to compliment the labels. Pricing on all products will remain the same.