Heaven Hill Brands headquartered in Louisville, Kentucky has announced the expansion of its premium spirits lineup with the acquisition of Samson & Surrey, including its portfolio of six brands and their facilities. The acquisition further extends Heaven Hill’s portfolio with high-growth, super-premium brands in several of the industry’s fastest growing categories. The acquisition includes the following Samson & Surrey brands.
- Bluecoat Gin, Philadelphia, Pennsylvania
- Brenne French Whisky
- Few Spirits, Chicago, Illinois
- Mezcal Vago
- Tequila Ocho
- Widow Jane American Whiskey, New York, New York
“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, president, Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”
Samson & Surrey Brings $40 Million in Annual Sales
Under the leadership of Robert Furniss-Roe and Juan Rovira, Samson & Surrey has built a remarkable portfolio of highly differentiated premium brands growing at 60% per annum, tracking $40m in Sales and present in over thirty markets worldwide. The company will continue to operate as an independent division of Heaven Hill lead by Robert and Juan.
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“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell,” said Co-founder and CEO of Samson & Surrey Robert Furniss-Roe.
“The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth.”
“We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends,” added Co-founder and COO of Samson & Surrey Juan Rovira.
“We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments.”
According to DISCUS Super Premium Tequila and Whiskey continue to enjoy growth rates more than 30% over the last five years as American consumers continue to adopt more premium products.
Perella Weinberg Partners LP acted as exclusive financial advisor to Heaven Hill with respect to the transaction. RBC Capital Markets, LLC acted as exclusive financial advisor to Samson & Surrey.
Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon.
Heaven Hill’s portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.