Canada is home to Polar Ice Vodka and 60% of the world’s population of polar bears. As climate change threatens the polar bears arctic habitat, Polar Ice Vodka has teamed up with Polar Bears International to raise awareness about Canada’s declining polar bear population by launching a limited-edition bottle without its iconic bear.
Where’s the Bear?
The two groups have teamed up to get people to imagine a world without polar bears. An almost unimaginable thought. Their campaign center’s around International Polar Bear Day on February 27 and asks the question, “Where’s the Bear?”
“As a truly Canadian brand whose hero is the polar bear, it felt natural for us to partner with Polar Bears International and raise awareness about the dangers affecting the habitats of these majestic animals,” says Kim Creighton, Brand Manager of White Spirits. “Our goal is to encourage consumers to learn more about the pressing threats of climate change, and join us in getting involved – ensuring the species will be around for generations to come.”
The Limited Edition “Bearless” Bottles for Polar Ice® Vodka and Polar Ice® 90° North™ Vodka are currently available across Canada, excluding Quebec and Saskatchewan. Consumers will find informational neck-tags on the bottles about the cause, and a variety of ways they can take action to help.
Can You Imagine a World Without Polar Bears
Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
“We’re grateful to Polar Ice for joining us in raising awareness about the threats polar bears face,” says Krista Wright, Executive Director of Polar Bears International. “The ‘Bearless Bottle’ is a fun, memorable campaign that asks: Can you imagine a world without polar bears? Will you do what you can to help? These questions are especially meaningful in Canada, which is home to about two-thirds of the world’s polar bears.”
Polar Bear Facts
- Polar Bears International is the only conservation organization whose sole passion and focus is on polar bears.
- 60% of the estimated 26,000 polar bears live in Canada.
- The primary conservation concern for polar bears is sea ice loss from climate change, leading to reduced access to their seal prey.
- Visit Polar Bears International to learn how you can help.
Polar Ice Vodka is the fourth largest vodka overall in Canada. It is owned by Corby Spirit and Wine and produced at the Hiram Walker facility in Windsor, Ontario, the largest distillery in North America.
Polar Ice Vodka: Bear-less Bottle
Polar Ice Vodka with Bears