When your brand is built around a lifestyle and that lifestyle is mirrored after its founder John Rich you occasionally have to send the star out in the field. That’s happening this week as Redneck Riviera is sending Rich to a couple of Florida Costco stores during Thanksgiving week.
Redneck Riviera Whiskey is a joint collaboration between Eastside Distilling and multi-platinum country music crooner John Rich. Rich is one-half of the award-winning duo Big & Rich. The Redneck Riviera Whiskey limited release program will feature a value-add pack, which includes a bottle of Redneck Riviera and two bags of Redneck Riviera Beef Jerky. The product will arrive before Thanksgiving at the 4067 Lagniappe Way, Tallahassee and 4901 Gate Pkwy, Jacksonville locations. John Rich will be doing bottle signings at the Tallahassee location November 23rd from 2pm to 5pm and the Jacksonville location November 24th from 12pm to 3pm.
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Robert Manfredonia, VP of National Accounts for Eastside Distilling, said, “We are delighted to have a road show at Costco so early in the history of the Redneck Riviera Whiskey brand. This is a brand we only just launched in February, so this is great! We are optimistic about doing well in the Costco stores that were selected, and have found the product seems to resonate well with Floridians. I think once they try it, they will come back for more.”
Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long.
Redneck Riviera was launched in 2014 as a lifestyle brand by John Rich to celebrate America’s hard-working men and women. The brand lineup includes through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar.