“The super- and ultra-premium spirits categories continue to grow, and within the whiskey category, rye continues to rise in popularity,” said Fletcher Buchman, VP of Marketing at MGP Ingredients. “Alias is perfectly positioned in this growing category, and it provides us an opportunity to showcase rye whiskey from our Ross & Squibb Distillery. We believe rye fans and lovers of all whiskey types alike will truly enjoy what Alias has to offer.”
Alias Straight Rye Whiskey features MGPs rye mash bill made up of 51% rye, 45% corn and 4% barley malt. Tasting notes provided by the distillery say this release delivers a balanced aroma of sweet fruit and rye spice, complemented with slight hints of mint; a palate that offers forward notes of caramel, vanilla, and fruit with a bold rye finish; and flavors of fruit, rye, spice, mint, caramel and vanilla throughout.
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Alias: A Tribute to Early Female Distillers Who Often Hid Their Gender
Ross & Squibb says the Alias brand pays tribute to our country’s early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries. Alias Rye Whiskey features a black bottle and black label with white logo and the slogan: “Forgotten Names. Unforgettable Flavors.”
Factoid: Catherine Carpenter Invented the ‘Sour Mash’ Process
According to whiskey historian and Kentucky Bourbon Hall of Fame author Mike Veach it was a woman back in the early 1800s that shared the first written documentation of the ‘sour mash’ whiskey making process. Veach says, “Many people credit James C. Crow with inventing the sour mash process, but the process is much older than James Crow. The Kentucky Historical Society has a recipe for sour mash whiskey from Catherine Carpenter of Casey County, Kentucky that dates to 1818.”
Win a Moonshine University Six-Day Distillers Course
To celebrate the launch of Alias Straight Rye Whiskey, Luxco will conduct a write-in contest to win a six-day, travel-expenses-paid distiller course at Moonshine University. Consumers 21 and older can simply visit the Alias website or scan a QR code on point-of-sale at participating retail accounts and respond in 10 words or less to the contest question: “What does a scholarship to Moonshine University mean to you?” Contest entries will be accepted between May 2 and August 30, 2022.
Alias is bottled at 90 proof (45% ABV) and will be available starting May 2022.
Luxco merged with MGP Ingredients, Inc. in 2021 and operates as MGP’s Brands Division and manages all MGP/Luxco brands.
Ross & Squibb Distillery (MGP’s Consumer Facing Brand) Names 1st Master Distiller
MGP/Luxco Turns to 1847 Roots to Rebrand its Lawrenceburg, Indiana Branded Spirits to ‘Ross & Squibb Distillery’
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