Moonshine University: Distribution & Sales Workshop
29jan(jan 29)9:00 am30(jan 30)5:00 pm
Event Details
The market’s shifting—are you ready? In today’s evolving spirits market, success comes down to knowing your consumers, strengthening distributor relationships, and building a brand that resonates. This two-day Moonshine University – Distribution & Sales Workshop, equips craft spirits entrepreneurs with the tools, strategies, and industry insights to grow with confidence and purpose.
*Please note – Class registrations will close three business days before the class date.
Who This Class Is For?
- Distillery Owners
- Marketing & Sales Professionals
- Graduates of the 6-Day Distiller Course
Distribution & Sales Workshop Course Overview
You’ve Got Whiskey—Now What? For small entrepreneurs, breaking into the marketplace has always been tough. From stiff competition and ever-changing pricing to global conglomerates and product oversaturation, the road to success can be daunting—especially for craft distillers.
And while we’re still in the golden age of whiskey and spirits, there’s no denying that the market is tightening. Tariffs, economic downturns, and slowing consumer consumption are creating new headwinds across the industry. But that’s exactly why now is the time to refine your strategy. Growth may be leveling off, but this period of market stabilization is the perfect moment to assess your footing, strengthen your brand, and focus on what matters most: your consumer and your key partnerships.
Are your sales dipping because the market is soft—or because you haven’t done enough to stay top-of-mind, entertain your audience, or support your distributors? As the bubble shrinks, your ability to engage your customers and strengthen relationships with your distribution partners is more important than ever.
Our two-day workshop is designed to equip you with the tools, insights, and strategies you need to bring your spirit to market and build your brand confidently. Whether you’re making whiskey, rum, brandy, or another type of spirit, this workshop will share the real-world lessons, creative tactics, and critical missteps that have occurred over the years in the industry.
What You’ll Learn
In addition to gaining valuable insights into the key elements that influence success in today’s spirits industry. We’ll take an in-depth look at:
- Overview of current market conditions, trends, and statistics
- Defining what success looks like for your brand
- Understanding B2B vs. B2C strategies
- Learning how to speak the language of distributors
- Navigating the three-tier system and B2B opportunities
- Building a compelling and effective brand narrative
- Introducing and leveraging the role of a Sales Ambassador
- Mastering sales methodologies and working the marketplace
What’s Included
Tuition includes all class materials, breakfast, lunch, refreshments, and shuttle to and from our recommended hotel.
Tuition: $1,495
About Moonshine University
Founded in 2012, Moonshine University is the nation’s premier educational distillery. Our facility was created from the ground up to teach new distillers how to get started in the industry, and to teach professional team members how to elevate key aspects of their craft and boost sales. Combining classroom instruction with practical, hands-on learning and sensory training, Moonshine University attracts people from all over the world, ensuring every attendee leaves with a complete and comprehensive education and skill set applicable to a variety of spirits and industry related areas.
In 2013, The Kentucky Distillers’ Association made Moonshine University their exclusive education provider. With the support of some of the industry’s leading institutions and distilleries, you can be sure that taking a class at Moonshine University will be worth the investment.
Still Have Questions? Ready to Get Started?
Call 502-305-8596 or email Registrar@MoonshineUniversity.com
