Jim Beam 7th generation Master Distiller Fred Noe takes us on a colorful and entertaining video journey on how to drink bourbon the proper way using ‘The Kentucky Chew’. In the video, Fred explains how his dad, Booker Noe taught him long ago how to truly enjoy a bourbon and he’s been sharing the gospel ever since. Enjoy!

Catch the full story here…

Jim Beam Master Distiller Fred Noe Explains – How to Drink Bourbon using the Kentucky Chew and the Kentucky Hug

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