Jack Daniel Distillery in Lynchburg, Tennessee announced last year that it had struck a deal to upgrade its Whiskey & Cola Ready-to-Drink (RTD) cocktail to one that would marry two great American brands. It was at that time that Jack announced it had stuck a deal to officially marry Jack Daniel’s® Tennessee Whiskey and Coca-Cola® in a Ready-to-Drink cocktail. The plan was to initially launch in international markets like Mexico. Well, that RTD has moved north of the border and is now available in the good old USA.
Jack Daniel’s & Coca-Cola RTD is inspired by one of the most popular “bar-calls” – a cocktail ordered with specific brand names – in the world. Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, this pre-mixed cocktail with two of the largest and oldest household brands in the world. Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.
“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, Jack Daniel’s RTD Brand Director. “While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel’s & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S.”
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“This launch is a milestone moment for both Coca-Cola and Jack Daniel’s – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex,” said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. “We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel’s and their distributor system.”
The can and packaging will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel’s and The Coca-Cola Company.
The alcohol beverage volume 7% ABV in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a suggested retail price of $12.99 per 4-pack.
Jack Daniel’s Ready-to-Drink Line Up
Jack Daniel’s, a Brown-Forman brand, was officially registered by the U.S. Government in 1866 and the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Jack Daniel’s & Coca-Cola RTD – Regular vs. Zero
The new Jack Daniel’s & Coca-Cola comes in a standard and zero calorie version. Here is how the two compare side by side. One other interesting thing to note is that in addition to zero sugar there is also zero caffeine. Should they offer caffeinated version?
|Jack Daniel’s & Coca-Cola||Jack Daniel’s & Coca-Cola ZERO|
|Serving Size||12 oz||12 oz|
|Alcohol||20 g (1.4 standard drinks)||20 g (1.4 standard drinks)|
|Fat||0 g||0 g|
|Sodium||45 mg||45 mg|
|Carbohydrates||38 g||0 g|
|Sugar||38 g||0 g|
|Protein||0 g||0 g|
|Caffeine||0 g||0 g|
Learn more about Jack Daniel Distillery.
View all Tennessee Distilleries.
View all US Distilleries.
Two Ways to Make Your Own Classic ‘Jack & Coke’?
Let’s face it, it’s really not that hard to make this two-ingredient cocktail but putting it into a can is a great idea. Here are some recipes and tips on how to make this simple All-American cocktail.
- 2 oz Jack Daniel’s Old No. 7
- 3/4 fill a highball glass with cubed ice
- Pour Old No. 7 over ice
- Top with Coke
Ja Nee Teaches Us the Proper Way (or Not) How to Make a Jack & Coke
If you are familiar with Ja Nee she really knows how to make a cocktail (or not). Here is the simplest of ways to make a Jack and Coke. Enjoy!
Remember, always drink responsibly. Cheers!
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