Constellation Brands Promotes Beer CMO to Leadership Role in Beer, Wine & Spirits Divisions
Constellation Brands has announced that it has promoted Jim Sabia to the newly created role of Executive Vice President and Chief Marketing Officer. Sabia has served as the Chief Marketing Officer of Constellation’s beer division since 2009. In this new role, he will serve as the marketing lead for the company’s Beer and Wine & Spirits Divisions, responsible for all aspects of marketing across Constellation’s entire beverage alcohol portfolio. Sabia will serve as a member of the company’s Executive Management Committee and report directly to Bill Newlands, President and Chief Operating Officer.
“Our company’s core mission is to build brands consumers love and Jim has been a driving force behind the success of our beer brands over the years,” said Newlands. “It is critically important that the voice of the consumer and brand-building principles have strong representation on our executive leadership team. In this new role, Jim will help ensure that consumer perspective and marketing strategy remain front and center at Constellation Brands across our entire beverage alcohol portfolio.”
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Sabia joined Constellation Brands in 2007 as Vice President, Marketing for the company’s spirits business. He was promoted to Chief Marketing Officer of Constellation’s beer division in 2009. Since then, growth trends for the company’s beer portfolio have significantly outpaced the U.S. beer market and high-end beer segment. In addition, the company has built a portfolio of high-performing brands including Corona Extra, the #1 imported beer in the U.S. for more than 20 years, and Modelo Especial, the #2 imported beer and one of the fastest growing beer brands in the U.S. over the past several years.
“I’m extremely excited and grateful for this opportunity,” said Sabia. “The #1 job of marketing is to generate consumer demand and Constellation Brands has one of the most powerful beverage alcohol portfolios in the industry to work with, including iconic brands across beer, wine and spirits. Our brands continue to have significant growth potential and we’re only scratching the surface. I look forward to working with our executive leadership and marketing teams to further accelerate growth in the years ahead.”
Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 employees. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey as well as investments in many of today’s craft spirits makers.