Cooper’s Craft Kentucky Straight Bourbon Whiskey was announced earlier this year. It’s Brown-Forman’s first new bourbon in 20 years since the release of Woodford Reserve in 1976. After Jack Daniel’s, Woodford Reserve is Brown-Forman’s next most valuable brand. It’s been a lot of years but following Woodford Reserve will be a pretty tough act to follow.
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Cooper’s Craft Bourbon is named after the men and women who craft the barrels in Brown-Forman’s own cooperage. They are one of the only large distiller’s that actually own and operate their own cooperage. The cooperage located in Louisville, Kentucky recently celebrated 70 years of barrel making for the company.
As Cooper’s Craft points out, “The barrel plays an important role in bourbon production with over fifty percent of the flavor and one hundred percent of the color derived from the barrel aging process.”
Coopers’ Craft uses a proprietary beech and birch charcoal-filter finishing process which takes place after the bourbon leaves the barrel and just before bottling. This process allows the natural flavors imparted by the barrel to shine and results in a smooth finish.
Honoring the Men and Women Who Make the Barrels
Brown-Forman Introduces 1st New Bourbon Brand in 20 Years – Coopers’ Craft
Brown-Forman Cooperage Celebrates 70 Years of Hand Crafting Barrels [Video]
The Blackening: Apprentice Barrel Makers Soaked, Feathered and Rolled [Photos]
Rogues Spirits: Building Their Own Hand Crafted Barrels, One at a Time
Cooper’s Craft Bourbon is set to hit shelves in eight markets including Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee and at select drinking establishments. Coopers’ Craft Bourbon is 82.2° proof and has a suggested retail price of $28.99 for a 750ml bottle.