Looking to start your own distillery? Think you have what it takes? Got great product? Now all you need is funding? This infographic will walk you through a 23 step process that can guide you through the many differences between founders, angel investors and venture capitalists. Starting your own distillery is a marathon, not a sprint. Like most businesses it requires good ideas, time, patience and money typically lots of money.

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This story started from a keynote talk and essay by Paul Graham at the 2007 ASES Summit at Stanford. It’s called the Hacker’s Guide to Investors. Anna Vital recently took at this information and boiled it down to this beautiful infographic to give us a quick reference into the many differences between founders, angel investors and VCs. Probably the biggest change since the original post that is not included here is the invention of crowdsourcing sites like Kickstarter, IndieGoGo or GoFundMe. Paul’s complete essay can be found here.

This obviously talks about hacker’s and has a tech angle but, the same rules apply to starting a distillery. You can start out boot strapping your operation, testing product, processes and the like but at some point, when you are ready to grow, you are going to need funding. Take a look at the infographic below to learn what motivates and makes these different kinds of investors tick.

Click here to see a full size infographic.


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