Evan Williams Bourbon has been on a roll recently. It’s the second largest selling bourbon in the world, it just released its first batch of bourbon made from its one barrel a day Evan Williams Bourbon Experience and now they’ve redesigned and bumped up the proof on Evan Williams Small Batch Bourbon.
Named after the year Evan Williams first opened his distillery on the banks of the Ohio River, the Bourbon’s new, premium package celebrates Kentucky Bourbon’s first licensed endeavor. Returning to the original 90 proof (up from 86), as denoted on the new bottom face label, the small batch Bourbon is the second highest proof in the Evan Williams Bourbon family.
Evan Williams 1783 Small Batch will be relaunched in a new glass bottle with the Evan Williams signature blown in across the top. ‘1783’ is prominently displayed in gold foil accent across the top label, as well as ‘small batch’ to signify the Bourbon inside is a mingling of 300 barrels or less. The bottle is crowned by an upgraded capsule finish featuring the same Evan Williams signature repeated in the background.
Same Mashbill, Aged 6 to 8 Years but with Higher Proof
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Crafted with Heaven Hill Distillery’s traditional Bourbon mashbill of 78% corn, 12% malted barley, and 10% rye, Evan Williams 1783 also retains an extra-aged quality as it is a marriage of barrels aged six to eight years, providing a smooth, rich, and bold flavor.
“Evan Williams 1783 Small Batch pays homage to some of the earliest years of licensed distilling in Kentucky, and an important year for Bourbon and the Commonwealth’s signature industry,” said Julie Cole, Evan Williams Senior Brand Manager. “With a return to the original 90 proof, the award-winning mashbill of Evan Williams 1783 is full-flavored and works both as a cocktail base and stand-alone sipper. We are excited to bring more focus to what is known as the ‘best kept secret’ in the Evan Williams Bourbon family.”
Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783. As the first licensed commercial distiller in Kentucky, Evan Williams laid the initial groundwork of entrepreneurial success for the Kentucky Bourbon industry and a stretch of Louisville, Kentucky’s Main Street that what would one day be known as Whiskey Row.
The redesigned Evan Williams 1783 Small Batch Kentucky Straight Bourbon Whiskey bottled at 90 proof (45% ABV) begins shipping nationwide in May. It will have a suggested retail price of $19.99 per 750Ml bottle.