Maker’s Mark Distillery in Loretto, Kentucky was founded in 1952 and started distilling operations in 1953. Four years later in October of 1958 Bill Samuels, Jr. sold the first case of Maker’s Mark Bourbon to Keeneland Racetrack in Lexington, Kentucky. The two Bluegrass companies have been partnering ever since that bond was formed 69 years ago.
Horse Mania will return to Lexington, Kentucky again this year as colorful life-sized horse statues will return to the community this summer and fall for the third installment of Horse Mania, an initiative put on by LexArts, greater Lexington’s premier cultural development, advocacy and fundraising organization.
Horse Mania Supported by 3 Custom Maker’s Mark Bourbon Bottles
Horse Mania instills an understanding and enjoyment of public art. This year, Horse Mania is supported by the annual release of a commemorative Maker’s Mark® Bourbon bottle in partnership with Keeneland Race Course.
Maker’s Mark and Keeneland have collaborated on a commemorative bottle release every year since 1997, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.
“At Maker’s Mark, we share LexArts’ commitment to celebrating and encouraging public art, such as those at our distillery in Loretto,” said Eighth Generation Whisky Maker & Managing Director Rob Samuels. “I’m proud our long partnership with Keeneland allows us to support the popular Horse Mania in such a meaningful way.”
For the second year, the commemorative bottle will feature one of three distinct label designs featuring the work of artists Sandra Oppegard, Andre Pater or Tyler Robertson. The labels depict the beauty and history of Thoroughbred racing.
Each bottle is signed by the artist who created the design, along with Keeneland President and CEO Shannon Arvin, Maker’s Mark Eighth Generation Whisky Maker & Managing Director Rob Samuels and one of three of the winningest female riders in Keeneland history: Julie Krone, Rosie Napravnik and Donna Barton Brothers.
“No other public art initiative in our city’s history has captured the hearts and imaginations of Lexingtonians and visitors like Horse Mania,” said Ame Sweetall, LexArts President and CEO. “Public art is a hallmark of all great American cities and LexArts is thrilled to have the support of two iconic Kentucky brands, Keeneland and Maker’s Mark, in bringing Horse Mania to the streets of Lexington once again.”
“Keeneland is committed to supporting public art exhibits like Horse Mania, which have coincided with some of the major equestrian events at the racetrack and in our community and celebrate the vibrant cultural importance of our sport to the Commonwealth and the international stage,” Keeneland President and CEO Shannon Arvin said. “We are excited to continue our longstanding collaboration with Maker’s Mark in support of LexArts.”
The liquid inside the bottle is standard Maker’s Mark® Kentucky Straight Bourbon Whisky bottled at 90 proof (45% ABV). The three bottles with the custom labels will go on sale Friday, April 8, opening day of Keeneland’s 2022 Spring Meet.