It’s all about the experience. Creating great customer experiences is what life is all about. After many years of trying to get some of the archaic Prohibition dated laws changed Kentucky final passed what is known as Senate Bill 11. The new law took effect July 15, 2016 and allows the state’s distilleries to offer visitors larger sample sizes, the ability to purchase more bottles to take home and for the first time to sell mixed drinks – cocktails. Lot’s of bourbon fans love to drink their bourbon neat but not all. This new law allows those that prefer a mixed drink to now do that at the distillery.
Jim Beam Bourbon Cocktail Experience
Jim Beam® Bourbon will make history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, Ky.
“It’s a great day for tourism and bourbon cocktails here in Kentucky,” said Fred Noe, seventh generation master distiller. “For decades, we’ve immersed guests in my family’s distilling traditions with a hands-on mashing, distilling, barreling, bottling and tasting experience. Now, we’re giving visitors from across the world a chance to enjoy our whiskies in a new way at the Jim Beam American Stillhouse – with delicious cocktails.”
This summer, SB11 modernized Kentucky’s 1930s-era alcohol regulations to aid surging interest in bourbon, craft beer and small-farm wine products. SB11 not only increases the sample size, but also makes it possible for distilleries to apply for a NQ-3 license, which permits the sale of cocktails by the glass. Jim Beam was recently among the first bourbon distillers in the state to receive its NQ-3 license. As such, the distillery created a signature bourbon cocktail program that offers guests of legal drinking age a new way to learn about America’s native.
Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
“Bourbon has grown to a $3 billion industry for the Commonwealth of Kentucky,” Kevin Smith, vice president of Kentucky Beam Bourbon Affairs said. “SB11 allows distilleries to meet consumer demand and provide a unique cocktail experience in a responsible way through on-premise education programs for both long-time fans and curious newcomers. For Jim Beam, this means we’ll be pushing the creative boundaries on cocktail education with a variety of hand-crafted cocktails, which in turn enhances the experience on The Kentucky Bourbon Trail™ and promotes responsible drinking.”
“The new Jim Beam Bourbon Bar at the American Stillhouse isn’t just a place to sample a cocktail,” added Noe. “It’s where guests come as a friend and leave as family.”
Featured Jim Beam Bourbon cocktails will rotate monthly, presenting guests with a variety of traditional and modern drink options that showcase the complete Jim Beam family of brands.
The Jim Beam Bourbon bar opens to the public September 14 just in time for National Bourbon Heritage Month and the annual Kentucky Bourbon Festival. Hours of operation will be Monday through Saturday 10:00 a.m. to 5:00 p.m. and Sunday 12:00 p.m. to 4:00 p.m.