Who would have guessed it? Typically, you see photos of happy people enjoying whatever the cocktail of choice is for that particular spirit brand. According to insider data provided by SocialRank, bottleshots rank highly among Stoli’s most popular posts on Instagram.
With this newly discovered data, the Stoli team has shifted their Instagram posts to 66% bottle shots and 34% other photos. Performance does vary by media. For example, Facebook and Twitter results were not the same. For those sites, bottleshots got decent engagement, but other posts like those on marriage equality, for example, led.
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You can read the full story on media and event site Digiday.com.
Below, is their most popular post in the last six months. My personal favorite is at the bottom. And if you are thirsty, here’s the cocktail recipe.
How to Make a Vodka Limeade
Recipe & Ingredients
- 2 parts Stoli Vodka
- 3 parts Lemonade
- 2 parts Lime Juice
- Garnish with Limes
Here’s the shot I found most interesting!