No matter what the cause of the accident, every parent’s nightmare is to get “The Call.” Just the thought of getting a call in the middle of the night to hear that your child was involved in an accident is gut wrenching. What better way to communicate this message than from students themselves.
In February, The Bureau of Alcoholic Beverages and Lottery Operations (BABLO) and Maine Spirits launched a contest that invited Maine high school students to create 30-second videos that address the danger of underage drinking. The contest was designed to help raise awareness and to curb underage drinking. A total of 19 videos were entered in the contest.
On May 26, representatives from The Bureau of Alcoholic Beverages and Lottery Operations and Maine Spirits presented the prizes to the top three students. The first-place winning video was awarded $5,000 to the students’ high school and prizes were also awarded for second and third place.
Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
1st Place Goes to “The Call”
First place was awarded to Lukas Grube and Fantasia Perez from Winthrop High School with a video titled, “The Call”. As you can imagine, every parent’s worst fear is getting a call that something has happened to their child. There is only one word in the entire video and that’s all that’s needed to deliver the message. The video’s short, almost silent and heartbreaking.
This is the first campaign of its kind from Maine Spirits and BABLO. The winning videos from this collaborative project will be used as PSAs on social media and local programming. Maine Spirits and BABLO say they will be running this campaign again in the future.
Please drink responsibly.