Speakers for this event

• Dave Scott

  Dave Scott

  Owner, Boxing Clever

  Boxing Clever is a full-service creative agency based in St. Louis, MO. We gathered some of the best talent from our region and built a company upon the success and learnings of the agencies, printing companies and technology we had experienced. Our focus on building better strategies for our clients allowed us to capitalize on our reputation and grow our portfolio, and company over 500% – even through a struggling economy. The success of our hard work led to the agency’s rebranding as Boxing Clever in 2008 and we added Interactive to the agency’s portfolio of offerings.

  Our point of difference is in our ability to create a relationship beyond that of vendor/client, aligning ourselves as a partner, a brand steward. With that business intelligence, we immerse ourselves in our client’s needs. We look for traditional and non-traditional channels to develop the most innovative and efficient ideas and executions and create knowledgeable solutions that are on target to generate mutual success. We build our solutions around our client’s needs – custom-built to their requirements, not ours.

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  Owner, Boxing Clever

• John Hudson

  John Hudson

  VP of Innovations, Brown-Forman

  Vice President, Innovation for North American Region. Leading identification of market opportunity areas and revenue acceleration for the company. Responsible for leading and creating revenue growth and opportunities, new product development, new category entry, route to market and launch models, consumer engagement ideas and solutions, portfolio and brand strategies, market performance and expansion as well as consumer trend identification. Advising and partnering with brand teams to share best practices and standards across critical business components such as strategy, go to market and launch models, design and resourcing. Evaluating new category opportunities and development as well as potential acquisitions.

  Previously, led the Vodka portfolio and Developing Wines and Spirits portfolio for Brown-Forman, which includes Sonoma-Cutrer, Sanctuary, Jekel and Wakefield wines, as well as Finlandia Vodka, Chambord liqueur, Chambord Vodka and Little Black Dress Vodka.

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  VP of Innovations, Brown-Forman

• Paul Tuell

  Paul Tuell

  President Spicewood Branding

  Paul Tuell is a 25-year sales and marketing professional with executive leadership experience in companies including Brown-Forman Beverages, where he led growing brand businesses on Southern Comfort and Finlandia Vodka, and Papa John’s International, where he established successful partnerships with Taylor Swift and Jeff Gordon.

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  President Spicewood Branding

• Scott Reid

  Scott Reid

  President, This Way Forward

  Global sales and marketing professional with over 25 years of beverage industry experience developing, growing, and managing widely recognized consumer brand businesses for companies including Brown-Forman Corporation and Furniture Brands International. Scott’s success and experience is in creating new brands, as well as in leading and growing large consumer franchises like Jack Daniel’s, Southern Comfort, Finlandia Vodka, Fetzer Wines, Korbel Champagne, Bolla Wines, and Broyhill Furniture.

  Scott’s career includes a variety of positions including 22 years at Brown-Forman, where he served in U.S. brand management leadership roles, as well as global brand leadership roles for their major brands. Scott also led the new product development (NPD) initiative for Jack Daniel’s, where he successfully created, developed, and introduced Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Country Cocktails, and Jack Daniel’s Silver Select. From there, Scott went on to manage the entire Jack Daniel’s franchise for the U.S., and then he moved on to managing the global brand franchises for Southern Comfort, Finlandia Vodka, and Brown-Forman’s wine brands. While leading the Finlandia brand, Scott re-packaged and re-launched the brand, with a complete new brand identity toolkit, resulting in 60% growth to over 3 million cases in 2 years. During that time, he successfully secured the global partnership with MGM Studios for the James Bond Film Die Another Day. Scott also spent 4 years as Chief Marketing Officer for Broyhill Furniture, where he revitalized this iconic furniture brand. Scott has also recently created and successfully introduced new startup brands like OJO Eyecare Nectar, Mako Nautical Vodka, and Rivulet Artisan Pecan Liqueur.

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  President, This Way Forward