Outsider Spirits - Launch of Whiskey JYPSI Batch No. 1 from Eric Church

Country singer, musician, and songwriter Eric Church along with partner Raj Alva have announced the release of their first whiskey collaboration JYPSI Spirit. This is the first release from Outsider Spirits, a new spirit’s company launched in 2020.

Whiskey JYPSI’s Legacy Batch 001 is based on a triple mash bill. Instead of blending the grains before fermentation, or sourcing from the usual geographies, Whiskey JYPSI sourced individual aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.

What’s in the Whiskey JYPSI Batch 001 Blend?

The company says the Outsiders partners took a hands-on approach to every aspect of their new whiskey, creating and curating everything from inception to release – from taste, packaging and marketing to point of view.

PercentAgeMashbillGeographic Source
70%7&8 Year99% Corn, 1% MaltIndiana
21%20 Year91% Rye, 9% MaltCanada
9%4 Year100% Malted BarleyIndiana

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Outsider Spirits - Launch of Whiskey JYPSI Batch No. 1 from Eric Church
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Outsider Spirits – Launch of Whiskey JYPSI Batch No. 1 from Eric Church

“Whiskey JYPSI celebrates doing things the unconventional way. It’s the commitment to the creative spirit, the process and the journey that excite me the most” says Church. “It’s meant to inspire others to take chances like we have – follow a different path and enjoy and experience life at its fullest.”

To craft their whiskey, Outsiders sought the help of experienced masters in the art and science of the spirit who could reimagine the traditional whiskey industry conventions – and bring a series of rich, complex blends of whiskey and bourbon to life in a variety of releases over time. After meetings with various master distillers and blenders, they chose Ari Sussman for their first release.

Sussman is the former head of Spirits Development at the Artisan Distilling Program at Michigan State University, and an award-winning whiskey maker. Before he entered the whiskey world, Ari worked in the vineyards of Bordeaux, raised ostriches and grew almonds with Bedouin tribes, and lived in an Israeli kibbutz.

“I was excited to work with these guys because it all centered on quality and creativity,” Sussman notes. “There were no rules or parameters. It just had to be the finest whiskey possible. Period.”

The Story of Whiskey JYPSI

Recognizing that extraordinary whiskeys are created every day all over the world, Sussman took Church’s lead in departing from industry conventions, with groundbreaking new processes destined to disrupt the category and lead to extraordinary whiskey experiences.

“Eric’s music led the way to JYPSI’s unique mix,” says Sussman. “I immersed myself in Eric’s music, thinking it just might influence my process,” adds Sussman. “What I discovered was a rich, diverse blend of music and an artist who doesn’t conform to the usual norms. That inspired me, so I took that road in creating the premiere batch of Whiskey JYPSI.”

The rest of the Whiskey JYPSI team followed suit. From the patented bottle design inspired by traditional copper pot stills, to the untraditionally produced liquid itself – everything had to be best-of-breed. Whiskey JYPSI’s Legacy 001 release promises to be just the first of many expressions at various price points.

Whiskey JYPSI Batch No. 001 is bottled at 115 proof (57.5% ABV) and is offered with a suggested retail price of $199.99 for a 750mL bottle. Whiskey JYPSI has partnered with ReserveBar to make Legacy Batch 001 available in 38 state. Due to state legalities, alcohol cannot be shipped to the following states: TN, AL, AK, GA, HI, KS, MA, MI, MS, OR, UT, VT. Retailers in TN will carry the product while supplies last.

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