Eastside Distilling Launches Ready-to-Drink – Low Alcohol – Portland Mule Cocktail in a Can
The distillery says he Portland Mule is a refreshing cocktail made with ingredients from Oregon’s favorite craft proprietors. It is a balance of sweet and spicy Portland Soda with premium four times distilled Eastside Portland Potato Vodka, real lime juice, and a very light touch of natural cane sugar.
Eastside Distilling Master Distiller Mel Heim said this cocktail is, “Crafted in collaboration with Portland Syrups, the Portland Mule combines Eastside’s award-winning Portland Potato Vodka, spicy ginger syrup made from whole ingredients, and a squeeze of fresh lime juice. We designed the Portland Mule to have a bold, balanced flavor with a refreshing finish. This Portland original is best enjoyed straight from the can or poured over ice. We hope everyone will enjoy as much as we do.”
According to research firm Technavio, low alcohol ready-to-drink, often referred to as RTD drinks, are expected to be one of the best performing sectors through 2021, with an expected cumulative annual growth rate (CAGR) of 8.2%. Growth is driven by changing lifestyle and alcohol consumption habits, including the convenience and portability of the cans.
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Eastside has been planning for the launch of its first RTD since installing its own slim line canning line in 2018. The distillery intends to expand its offerings in the growing RTD market in 2019.
Grover Wickersham, CEO of Eastside Distilling said, “We are entering the RTD market with the introduction of Portland Mule, a well thought out product as to ABV and serving size. With our ten-year history in bringing craft spirits to market, Eastside is ready to capitalize on the growth of the RTD market. Our in-house canning lines lower our cost and shorten our time to market. We will be following this initial ginger Portland Mule soon with some more great creative flavor variations of the Portland Mule cocktail that Mel Heim has developed with our partners at Portland Soda.”
Eastside has been planning for the launch of its first RTD since installing its own 250ml slim line canning line. Eastside will focus initially on distribution in its home state of Oregon, but has aspirations to target national account customers in select regional markets across the U.S.
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Eastside Distilling’s Portland Mule Ready-to-Drink Cocktail in a Can