Luxco has announced a new package design for Ezra Brooks® Kentucky Straight Bourbon Whiskey and the launch of Ezra Brooks Bourbon Cream®. The Ezra Brooks brand, which dates back to 1957 has been a part of Luxco’s portfolio of whiskeys since 1993.
“The domestic whiskey category continues to grow rapidly – more than 4.4% in the past 12 months – and the Ezra Brooks brand is keeping pace with this growth,” says Fletcher Buchman, brand manager at Luxco. “This is the perfect brand family for anyone who enjoys bourbon, as the Ezra Brooks family of bourbon offers a few choices on proof and flavor profiles.”
Ezra Brooks Bourbon Cream
The brand is also launching the new Ezra Brooks Bourbon Cream, available seasonally in the fall and winter. The company says this new addition offers a buttery, caramel and toffee flavor with a touch of cinnamon and nutmeg. It will be available in 750ml bottles, at 25 proof with a suggested retail price of $12.99-$14.99.
Ezra Brooks Bourbon New Packaging
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Ezra Brooks’ new look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher end label offers the bottle a craftier look and feel. The brand has recently earned top honors at the San Francisco World Spirits Competition, taking Gold for Old Ezra Seven Year and Silver for Ezra Brooks Black Label and Ezra B 12 Year Single Barrel in 2015.
Ezra Brooks is aged the old-fashioned way and then charcoal filtered for an unmistakable flavor. The brand family – all offered in 750ml bottles and ranging in suggested retail prices of $11.99 to $26.99 – includes:
The Ezra’s brand offers four variants.
Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof and offering a mellow flavor with hints of spice and chocolate and a smooth finish.
Ezra Brooks Blended Whiskey, bottled at 80 proof and offering a genuine Kentucky sour mash recipe with a light, warm finish.
Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof and aged a full seven years for a buttery long finish and deep, rich taste.
New: Ezra Brooks Bourbon Cream, bottled at 25 proof and offering a rich caramel and toffee flavor with a smooth, creamy finish.
Luxco, Inc. founded in St. Louis in 1958, is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands.