Booker’s® Bourbon, an ultra-premium bourbon is available uncut and unfiltered (only pieces of charred barrel wood are removed from the liquid), has announced the first of an anticipated six releases in its 2016 Batch Collection, “Booker’s Bluegrass.” The batch is named in honor of two of founding distiller Booker Noe’s favorite things — whiskey and bluegrass music — this batch features a custom label depicting a banjo, one of the most popular and distinctive instruments in bluegrass music. You can see the 2015 Batch Collection labels below – simple yet beautiful.
The Booker’s Collection originally started as a private selection of bottles as holiday gifts for Booker’s friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after born, bottled and made available to the public.
“My Dad, Booker, created Booker’s Bourbon to be his version of the perfect whiskey — uncut and full of rich flavor,” said Fred Noe, Beam’s 7th Generation Master Distiller. “‘Booker’s Bluegrass’ is a reflection of just that, and is a true testament to Dad’s larger-than-life personality. Whenever there was bluegrass music, he could be found dancing front-and-center or trying his hand at playing with the band.”
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Booker’s 2016 Batch Collection is created in honor of Booker Noe and the namesake recipe his bourbon was founded on more than 25 years ago. Each batch in the 2016 collection will feature a one-of-a-kind label and batch name that offers an unprecedented look into Booker’s life, both at the distillery and with friends and family.
This collection kind of reminds me of my son’s Skylander’s video game. Once you buy the game, you have to continue to buy the characters as they are released. Each one brings out a new aspect of the game and he has to tell all his friends about it – genius marketing.
“We are proud to pay tribute to Booker and his love of experimentation with this special edition 2016 Batch Collection and think our fans will find the stories behind each batch are as unique and enjoyable as his namesake bourbon,” said Halley Kehoe, Director, Small Batch Bourbons at Beam Suntory.
Like all batches of Booker’s Bourbon, “Booker’s Bluegrass” was selected by Fred Noe to ensure that every batch contains a full-bodied whiskey that matches Booker’s personal whiskey preference. “Booker’s Bluegrass” was selected with the following characteristics:
- Proof: 127.9
- Age: 6 years, 11 months, 0 days
- Batch Notes: Made with barrels culled from seven different rack houses, this batch has a pleasant nose that offers notes of vanilla and toasted nuts with a smooth and well balanced finish.
- Sipping Suggestions: With ice or cut with water
Uncut and unfiltered like all Booker’s Bourbon batches, “Booker’s Bluegrass” is now available nationwide in limited quantities with a suggested retail price of $59.99.