There are many styles of rum. Our handy Infographic below shows you the most common types of rum at a glance including Agricole, Dark Rum, Gold Rum, Naval Strength, Overproof, Spiced and White Rum.
Rum, like Whiskey is a spirit of the world. In the U.S. there are specific guidelines that guarantee what the label says is in the bottle is in the bottle but when you are buying product made from around the world, its buyer beware. The basic guidelines in the U.S. says the spirit must be distilled from fermented juice of sugar cane, sugar cane syrup, sugar cane molasses or “other” sugar cane by-products. It must be less 95% alcohol by volume (190 proof) and have the taste, aroma and general characteristics of rum. And it must be bottled at not less than 40% alcohol by volume (80 proof.)
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The Rum Industry by the Numbers
While whiskey volume was up 4.9%, rum volume was down 1.5%. According to the most recent data available from DISCUS – The Spirits Council of the United States, the low and high end of the rum market is up while the middle tier is down. The rum Value category was up 1.2%, Premium was down 2.7%, High End Premium was down 3.1% while Super Premium was up 2.8%. All categories combined, rum volume was down 1.5% to 24.8 million cases and overall revenue was down 2% to $2.3 billion.
What is Rum?
The Chemistry Behind the Rum We Love So Much [Infographic]
The Chemistry Behind The Whisky We Love So Much [Infographic]
The Chemistry Behind the Gin We Love So Much [Infographic]
Cocktail Hour – Help to Grow the Category
To help improve the fortunes of the category, we’ve included two full cocktail recipes for your enjoyment. There’s the perfect Dark N’ Stormy as well as the Original Mai Tai cocktail recipe below.
Click the What’s in the Bottle? Various Types of Rum image to see it full size.