Southern Glazer’s Wine & Spirits distribution company has signed a new 37-state corporate distribution agreement with Beam Suntory, the second largest premium spirits company in the U.S. market with brands like Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin. With the new performance-based agreement, Beam Suntory’s portfolio of brands will be distributed across Southern Glazer’s U.S. network in 21 open markets through 2030. Southern Glazer’s, which also represents Beam Suntory’s brands in 16 control states, is Beam Suntory’s largest distribution partner in the world.
“Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families,” said Tim Hassett, President, Americas, Beam Suntory. “Working with the combined Southern Glazer’s organization, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on- and off-premise.”
“We are excited to extend our business relationship and represent Beam Suntory’s world-class brands across our unmatched national network,” said Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits. “This long-term strategic alignment will enable us to deliver even more value – with a more efficient and effective route to market and the most thorough data insights – so we can help drive growth for Beam Suntory’s brands for years to come.”
Stay Informed: Sign up here for the Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
Beam Suntory spirits brands also include Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.