Heaven Hill Distillery has announced a redesign of its flagship Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey brand. The company said this is a major packaging redesign but emphasized that what’s in the bottle, its mashbill, proprietary yeast, proof, and aging regimen remain the same.
Heaven Hill says the new packaging includes a contemporary, yet traditional new look for its iconic bottle to better mirror the premium nature of the spirit within and celebrate the company’s unwavering commitment to its availability for years to come.
“At a time when the demand for Bourbon is at record levels, we are renewing our commitment to crafting Elijah Craig Small Batch so we can have it more available for the market, rather than on allocation, inaccessibly priced or simply out of stock,” says Max L. Shapira, President, Heaven Hill Distillery, and second-generation family member. “Our new bottle design celebrates Elijah Craig Small Batch’s promise of being a premium Bourbon of the highest quality in our industry.”
The newly designed bottle is taller and has cleaner lines that better appeal to today’s discerning Bourbon drinker. Using a custom-designed mold, 1789, the year the Rev. Elijah Craig founded his distillery, is embossed on the glass. Craig is credited as “The Father of Bourbon,” who pioneered aging his Kentucky whiskey in charred oak barrels that created the spirit’s signature amber color and smooth flavor.
In addition, the brand name and Kentucky Straight Bourbon Whiskey directly decorate the bottle to better showcase the beauty of the spirit. A small textured paper label on the bottom of the bottle’s front includes Elijah Craig’s signature, as well as product information. The bottles cork closure is made of wood that is stained dark brown.
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Made from Batches of 200 Barrels of 8 to 12 Year Old Bourbon
First brought to market in 1986,Elijah Craig Small Batch is made exclusively from batches of 200 barrels or less of 8-year-old to 12-year-old Kentucky Straight Bourbon Whiskey, with a large percent from the older barrels.
“We are confident that through our stringent barrel selection process we will maintain the desired taste profile and quality that have made Elijah Craig Small Batch one of the most critically acclaimed Bourbons in the world,” says Co-Master Distiller Denny Potter. “We can do this because barrels, no matter their age, mature at different rates that depend on their location in our natural open rick warehouses. We choose only those barrels that meet our exacting standards for complexity. They are the cream of the crop that annually account for about one-half of one percent of all of our aging stocks.”
Heaven Hill owns the second-largest inventory of aging Kentucky whiskey—1.2 million barrels, over 21 percent of the world’s future supply. The company’s Bourbon Heritage Center brings to life the history, heritage and lore of Bourbon making. It is a cornerstone of the Kentucky Bourbon Trail that has attracted 2.5 million Bourbon tourists over the past five years.
Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey
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