Evan Williams Bourbon Releases Red, White & Blue American Hero Bottle and Campaign

 In Blog

Evan Williams Bourbon is saluting American veterans with a custom red, white and blue edition of Evan Williams Black Bourbon featuring the heroic stories of 10 military veterans, chosen for their selfless acts of service at home and abroad.

Available Memorial Day through Independence Day

The company says that as an American-made and American-owned brand, Evan Williams recognizes true American heroes through their exceptional stories of honor and bravery. Available exclusively during the month of May for Memorial Day and extending through July 4, this limited edition bottle will be sold nationwide.

The American Hero Edition bottle features custom labels showcasing the individual stories of the 10 American-Made Heroes on one side. Adorned with stars and stripes, the red, white and blue bottle pays homage to the ultimate symbol of American independence.

“Evan Williams is proud to work directly with our chosen military heroes to showcase their achievements in the military and in their communities,” said Chris Ratterman, Evan Williams Bourbon Brand Manager. “The American-Made Heroes program encompasses the spirit of Evan Williams’ American heritage and those who protect the American spirit day in and day out. Every hero has a story, and Evan Williams is honored to share them.”

Nominate a Military Hero in Your Life

Lem Genovese SSGT, Army

Lem Genovese - Evan Willams American Made HeroLem is a retired Army combat field medic and served during Desert Storm. His unit established the first working field hospital in Kuwait City. Today Lem is a Veteran advocate, spreading compassion, healing, and understanding through music.

Evan Williams is also extending the program by inviting others to nominate the military hero in their life to win a $250 gift of thanks and the chance to be selected as one of the next official Evan Williams American-Made Heroes – a prize that will be awarded to hundreds of military members. Nominations will showcase the difference each of the veterans are making in the lives of others while exemplifying their courageousness. You can visit the American-MadeHeroes website here to nominate your hero.

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The American Hero Edition is available for a suggested retail price of $24.99 for the 1.75L and is bottled at 43% alcohol by volume (86 proof).

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Evan Williams Bourbon American Hero Limited Edition
Evan Williams Bourbon American Hero Bottle

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